Killing Two Birds with One Stone. Speech Presentation

Killing Two Birds with One Stone
Author’s Name
Institutional Affiliation
Killing Two Birds with One Stone
Research Background
Hiroyuki Itami and Kazumi Nishono, the writers of “killing two birds with one stone” inspired from the 1990’s basic concepts. For that, the writers found out that “Unbundling” was the buzzword in business models which further focuses on bundled and unbundled work. Furthermore, it also used to focus on current and future core invisible assets of a business system. Considering these factors, the researchers continued to present the resources and factors related to business systems. Additionally, David, who is the writer of “business models, strategy and innovation” and a PhD in Economics, has increased the significance of business models and strategy for the business strategists and industrial organizations by linking it to organizational economics and public policy.
Summary
Given the article “Killing two birds with one stone” it can be summarized that companies and organization tend to usually have a business system and a profit model. It is factual that the focus of entrepreneurs and organizations is mainly on profit model and generating revenues but it can bring the short term business. On the contrary, focusing on the business system and improving it, can bring the long term stability for a business. Furthermore, a business system is comprised of various systems of work including the production, advertisement, and delivery systems for its customers whereas, the profit models are a reflection of the intentions of a company towards making the profit which mainly includes the costing policies and sales targets (Itami & Nishino, 2010). Moreover, the business system is a designed and systematic way to follow the vision and strategic objectives of a firm. In contrary, the profit model is part of a business system which functions around creating differentiation by means of product and pricing.
The other most significant aspect shared in this article along with the article is “learning” which can be with the customers as well as systems for people of the organization. This concept depicts that with the help of effective and efficient systems, a firm can understand the needs of its customers and through that, it can perform better towards improving customer services and product features better than its customers (Teece, 2010). Along with the other article “Business models, business strategy and innovation”, the learning is linked with bringing innovation and variations in the business model by using the various market mechanism.
Although, the article “Business models, business strategy and innovation” also states the economics viewpoint that perfec...