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Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
20 Sources
Style:
Harvard
Subject:
Management
Type:
Research Proposal
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 24.3
Topic:

Sustainable Marketing: Issues, Challenges, and Lessons to be Learned

Research Proposal Instructions:

1. examine a given situation with a view to identifying an appropriate research question and associated research objectives;
2. select a research methodology appropriate to a research question and objectives;
3. design a viable research project and provide a rationale for the research approach and design;
4. demonstrate a reflexive and critical assessment of the ethics of the proposed project.
(1) The format of the management research project: dissertation/global challenges team project.
(2) The context of your management research project: the industry, company, subject matter, and problem that you indented to work on.
(3) The academic area that is relevant to your intended project and the particular focus within that area that will define the scope of your project and that you will need to study in-depth.
(4) The research objectives/questions/hypothesis that you will seek to address and why they matter.
(5) What kind of research access will you need to deliver on your research objectives? Can you secure it? What will you do if you cannot?
(6) How will you achieve your objectives/answer your questions/test your hypotheses/solve your stated problems in terms of research design? Which methods you will be using and why? How will you gather and analyse your data? Why is your approach appropriate?
(7) What ethical considerations will you need to consider and what will be the implications of addressing these for your project?
(8) What else will you require in terms of resources to deliver your project to the standard required within the time available?

Research Proposal Sample Content Preview:

SUSTAINABLE MARKETING: ISSUES, CHALLENGES, AND LESSONS TO BE LEARNED
Name
Professor’s Name
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Sustainable Marketing: Issues, Challenges, and Lessons to be Learned
1.0 Introduction
The world experiences unprecedented population growth alongside technological advancements in the form of the Industrial Revolution (Dyck and Manchanda, 2021). Such progress and developments as experienced necessitate mass production that influences economic growth and increase in consumption levels. However, the occurrence of such changes has been costly in terms of climate change, loss of biodiversity, and depletion of natural resources (Kemper et al., 2019). Consequently, consumers show much concern about the environmental and social impact of the various products they consume, increasing demand for ‘green’ products. Despite such a call for green products, a few consumers are willing to cater for extra costs on green products (Reich and Soule, 2016). However, consumer expectation is that companies should be socially responsible and consider being environment friendly, therefore, adhering to the legal regulations. The various unethical business behaviours and practices make consumers boycott the various company products. Further, marketers are confronted with unsustainable consumer behaviour, therefore, tasked with the responsibility of leading consumers towards a more sustainable consumption (Engelland and Engelland, 2016).
The individual concepts of marketing and sustainability have evolved over time as forces that influence strategy, competitiveness, and innovation (Lusch, 2017). Sustainability is one of the key issues in the current world, which focuses on preserving resources across the globe. The rampant consumption of the earth’s resources is a world issue, with communities assuming the responsibility alongside the business corporations. There are many definitions of sustainability, with most of the definitions pointing to the ability of the system to replenish itself perpetually.
Marketing, in this case, assumes the key role of promoting various development aspects globally and ensures an uplift in living standards (Gossen et al., 2019). This shows that marketing provides a key resource that supports and propagates sustainable thinking. The marketing concept has an eminent footprint in the environment as well as the society at large. Notwithstanding, Ramboarisata and Gendron (2019) consider marketing as a means that anchors sustainability and help in creating awareness on the importance of preserving earth’s ecosystems, hereby defined as Sustainable Marketing.
The solution to the various sustainable marketing challenges cannot be ensured through conventional marketing means. Therefore, this calls for a change in traditional marketing practices (Trivedi et al., 2018). In this case, sustainable marketing focuses on sustainable development and provides marketers with a holistic approach that ensures products and companies are more sustainable to meet future challenges besides appealing to current consumer needs.
1.2 Problem Statement
The aspect of sustainability has been discussed over the years, with the background of sustainable marketing focusing on its rela...
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