Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
Harvard
Subject:
Management
Type:
Research Proposal
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Business Strategy Report Proposal: Gap, Inc

Research Proposal Instructions:

Main report content in 3 parts:
1. Strategic analysis
2. Strategy implementation
3. Strategy development
Three key areas for inclusion:
Your chosen company
-Overview of sector, competitors, markets and market share
-Overview of company and specifically: why is this company’s competitive and strategic position worthy of analysis?
-What is your evidence of significant strategic/competitive issues?
•Competitive issues
-What are the competitive challenges facing the company? The strategic challenges?
-Does the competitive position of the company leave you enough “space” to develop useful strategies of your own, in order to address these?
•Research plan
-As a result of the above analysis, you will have identified some focuses for research -How do you plan to do this research?
-What are the sources of data /information that you plan to use?
-Is this available publicly?
-Any risk that data is unavailable
-The analytical tools that you will use to perform your analysis
-Your proposal project plan with activities and timings (GANTT chart)
-YOU NEED TO SAY IF YOUR RESEARCH WILL BE AT THE CORPORATE, AND/OR -BUSINESS STREAM OR FUNCTIONAL LEVEL

Research Proposal Sample Content Preview:

GAP Inc.
Name
Professor's Name
Institution
Due Date
GAP Inc.
GAP Inc. is a company that operates in the apparel retail sector. The company has been in operation since 1969, when Donald and Doris Fisher founded it. Since its inception, the company has continued to grow and now posts net sales of more than $16 billion (Sabanoglu, 2020).
The apparel market is full of companies seeking to find their market share, which is global. Some of GAP Inc.'s competitors include Macy's, Abercrombie & Fitch, J Crew Group Inc., Levi Strauss and Co., Pvt Corp, Cross Inc., among others (CSI Markets, 2020). According to Reuters (2021), GAP Inc. has "company-operated stores" all over the world. Some of the countries with GAP Inc. stores include Canada, the United States, the UK, France, Spain, Ireland, China, Hong Kong, Taiwan, and Mexico. However, despite having operations in all these countries, GAP Inc. makes more than three-quarters of its revenue from North America. This is a red flag considering its expansion strategy.
GAP Inc. has been in the retail apparel sector for more than 50 years. However, despite its vast experiences, it has been a spectator to some other apparel retail chains' magnificent growths. Its competitive and strategic position in the sector is worth analyzing considering its continued resilience in the market, albeit maintaining its traditional business approach. First, closing all its stores in Japan, Australia, and Israel highlights a possible lapse in the company's expansion strategy, which is worth exploring. In each of these countries, its competitors like Zara for Australia and Gucci for Japan a...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These Harvard Research Proposal Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now