Positioning Statement and Motto of Tesla

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Tesla, SmoothieKing, Suave or Nintendo):

1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [The age bracket for Tesla’s target customers is diverse as they target each age group with every model of their cars. Currently, anyone above 18 years to 60 years is the target market.)
Gender: [The target gender is male mostly professionals and business executives.)
Income Bracket: [The income bracket for Tesla target is anyone earning over $100,000 and are considered to be part of the upper middle-class or wealthy.)
Education Level: [Based on their target of professionals, therefore, education level is a college degree or anything above that. However, anyone who can afford the car can basically get it.)
Lifestyle: [ Marketed as an eco-friendly, luxury, and high-performance car, the target market are people who are environment friendly and would spend on premium products. The high performance of the car would mean that the target market likes quality products.)
Psychographics (Interest, Hobbies, Past-times): [ The current market of Tesla cars is wide, and so are the psychographics, but the target market is mostly considered to be tech-savvy.)
Values (What the customer values overall in life): [ The customers at Tesla value a premium product with a considerable fair price tag. The customers also value having a positive impact on the environment through their products.)
Other items you would segment up on (optional): []
How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
[The company is currently enjoying a media buzz where most of their new products get media attention and are exposed to their target market. The company has invested less in advertisements as its customers are using word of mouth to reach other new customers. Another method implemented by the company to reach its customers is through car exhibitions and unveiling of its new models where media attention is usually high. However, based on the growing target market of the company especially the young adults, the use of social media is recommended. This is because most young adults spend a lot of their time on social media thus it will be a great platform to reach them.]
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[ The customers of Tesla products are c...