Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
2 Sources
Level:
APA
Topic:
Business & Marketing
Type:
Research Proposal
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Technology Adoption Theory and Organizational Culture (Research Proposal Sample)

Instructions:

This is part of my research proposal document too. In addition to organization culture related to size, history and culture, I also want to bring in the Technology Adoption Theory to which is related to organizations adopting technology within their organization. Please provide some information on this theory and see how this will relate how luxury brand owners would or would not take full benefit into the technology online. .

source..
Content:

Technology Adoption Theory and Organizational Culture
Name
Institution
Introduction
Organizational culture is one of the factors cited in most organizations to contribute greatly to their performance. Organizational culture is definable as the behavior adopted by the employees in executing their activities. Culture ensures cooperation among the employees. This is attributed to the presence of the shared values among the employees and organizations. Additionally, culture aids the management in making decisions related to the management of operations within the organizations. As stated by Bouwman (2005) organizational culture benefits organization in other ways such as enhancing communication, commitment, perception on tasks undertaking, and the adoption of a justified behavior by the employees. Consequently, this contributes to the improvement in the performance and operations management.
However, with the rising competition among the hospitality industries involved in luxury services provision, there is a great need for the adoption of technology to enhance the management of operations within these organizations. This is realizable through the adoption of the principles from the technology adoption. Technology adoption theory enables these organizations appreciate the anticipated changes and resistance associated with the adoption of the technology. For example, the organizations involved in luxury services provision appreciate the perceived benefits and perceived ease of using the technology thereby embracing the necessary measures required for the successful adoption of the technology. Moreover, these organizations understand the different requirements needed in each of the technology adoption cycle (Bouwman, 2005).
Therefore, combining the benefits associated with the develo...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Research Report: Aircraft Design Development
    Description: This is a qualitative study. Woods (2011) pointed out that qualitative study is used to explore issues, to understand phenomena and answer questions, and to make sense of unstructured data...
    3 pages/≈825 words| 6 Sources | APA | Business & Marketing | Research Proposal |
  • Marketing Research & Capstone Project: Proposal Tele Health
    Description: The proposal should be similar in format to an executive summary (a common element in typical business plans). Outline the nature of your project and explain what type(s) of research is needed to support your project....
    8 pages/≈2200 words| 8 Sources | APA | Business & Marketing | Research Proposal |
  • Illiteracy And Poverty Research Proposal: Important Parts
    Description: Summarize the important parts of your predicted results. Add a conscious discussion about the practical implications of your predicted results...
    4 pages/≈1100 words| 5 Sources | APA | Business & Marketing | Research Proposal |
Need a Plagiarism Free Essay?
Submit your instructions!