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Subject:
Management
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Research Paper
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English (U.S.)
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Project Paper- Restaurant Management: Research Paper

Research Paper Instructions:

Choose one of the following segments of the hospitality industry for the project individually hotel operations, restaurant management, sales and marketing, and event planning. The project will incorporate the following: identify environment

forces, investigate hospitality technology trends, and choose the best fit technology for the selected segment.

 

Requirements

Include your name and your partner’s name(s) and email address(es) on Page 1 

Only WORD documents will be accepted

Use the Arial 12 Font for the paper 

Double space your paper – 10 to 14 pages is expected

Ensure that you have at least 4 external references (1 can be the textbook) and the appropriate citations within the paper 

Ensure that paragraphs contain only one thought and are not run-on thoughts

Ensure that you have someone proof-read your paper

 

Purpose 

Build on your first paper (Project #1)

Investigate the needs and the selection process of technology and, based on the environment forces that you identified in Project #1

Demonstrate a comprehensive understanding of the technology selection process as if you manage a company (Chapter 11)

 

Tasks

 

1. Company summary (2 pages) 

You are an entrepreneur or a top executive in the leading company

Details of the company – Industry sector (e.g., hotel industry (luxury sector/economy/resort)) – Targeted customers (e.g., higher income/frequent traveler) – Your competitive advantage (e.g., customized guest experience / low cost)

Show me your imagination, ambition and comprehension

 

2. The Balanced scorecard (2 pages)

The balanced scorecard helps set up goals for company success.

Name 3 goals for each perspective and why (therefore, 12 goals in total) – Financial perspective (e.g., profitability/cost cutting) – Customer perspective (e.g., higher guest satisfaction) – Internal perspective (e.g., lower turnover rate) – Learning and growth perspective (e.g., market share in 5 years)

Rank the perspectives based on importance to you – Rank all 12 goals or rank 4 perspectives (your choice)

 

3. Search three potential technologies (4 - 6 pages)

Search on Internet, other reference material, our discussion boards and the textbook for the potential technologies

Must have details: – Description of the technology (e.g., what are their function?) – Costs and benefits (no need to have exact number, need estimates for both of them) – Fits with environment forces you identified in project part 1.

Economic, socio-cultural, technological forces – The fits with your company (based on the description in Company Summary).

Your industry sector and target customers -> competitive advantages

Include sufficient details and support them with references

 

4. Select the best-fit technology (2 - 4 pages)

The selection of the best-fit technology – it is all about MATCH!

No right or wrong answer • How you make the decision is based on the ranking and the goal of your balanced scorecard in section 2. – E.g., if you focus on financial perspective, you would need some technology that can cut your costs or enhance your revenue.

Include sufficient details and support them with references

Research Paper Sample Content Preview:

Project Paper- Restaurant Management
Student’s Name
Institutional Affiliation
Project Paper - Restaurant Management
Restaurant management is one of the critical aspects of expediting set objectives. For that reason, the top executives ought to possess outstanding management skills to facilitate effective operations and the success of a business. Over the years, most restaurants have adopted modern forms of technology to manage such companies effectively. For instance, software systems can expedite a systematic order of foods and drinks (Nyheim, 2018). Besides, customers can provide feedback regarding provided services through the same software. Although management of a restaurant can be one of the most stressful aspects, effective leadership can enhance productivity and profitability.
The company has emerged as one of the leading global food retailers with its fast-food restaurants across 119 countries. According to estimates, McDonald’s serves around 69 million individuals daily from a worldwide perspective. The company focuses its vital business strategies on price, promotion, place, products, and people. As a result, it has enhanced its experience to adapt to the needs and expectations of customers. The top executives utilize sound financial discipline and management to expedite its expansion across new locations in the United States. McDonald’s uses a franchise business model to maintain and expand its operations. The model has facilitated the success and profitability of the company. Notably, the franchise model enables the scaling of innovative ideas that helps to meet the needs and preferences of customers.
Company Summary
McDonald's Corporation is one of the fast-food restaurant chains with more than 31,000 branches across 119 countries. Sandwiches, soft drinks, breakfast items, chickens, and hamburgers are the company's primary products. McDonald's offers a wide range of products in various countries to satisfy the needs and expectations of customers. The company has emerged as one of the largest fast-food restaurant chains based on a foundation of innovation and creativity of its business strategies (Nyheim, 2018). Menu changes, technology development, franchising, and marketing are the key strategies at the company. McDonald's restaurants are cozy and modern to suit children and adults' preferences. The company has emerged as an integral part of the communities it serves by delivering a locally relevant experience.
McDonald's operates in the fast-food industry that involves selling food and beverages for taking away or sale in retail premises. Take away, street vendors, and leisure locations are the major categories of the market. McDonald's and its close rivals, such as Burger King, dominate in offering burgers with the market comprising of independent restaurants and large chain outlets. Low entry cost and an increase in the number of outlets are factors that have intensified competition. In the restaurant industry, players focus on fast foods, with profitability dependent on increased turnover activities. The degree of pricing is relatively high within the industry, with most companies focusing on the same market.
Targeted Customers
McDonald's' primary target clients include ...
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