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Management
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Research Paper
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Cinescape balance scorecard Management Research Paper

Research Paper Instructions:

please answer the required questions in the attached documents for each section 2 to 3 objectives if you couldn't find (you can propose objective )
the company that i choose is cinescape also known as Kuwait national cinema company (kncc )
please create a balance scorecard an example is attached you can use it as a reference

 

Example of Balanced Scorecard: Perspectives Objectives Measures Targets Initiatives (Action plan) Financial 1. Increase sales volume - # of units sold per year - **** - One million units per year - Expand to other geographic markets - Open new stores - Offer discounts 2. ****** - **** **** - **** (3 initiatives should be added here) 3. ****** - **** **** - **** Customer 1. Increase attraction rate of new customers - # of new customers per year - One million new customers per year - Offer more post-sales services 2. ****** - **** **** - **** 3. ****** - **** **** - **** Internal Processes 1. Improve delivery service process - # of complaints per month - 10% improvement on user survey - Implementing a new technology system/tool/equipment (name it) 2. ****** - **** **** - **** 3. ****** - **** **** - **** Learning and Growth 1. Improve employee skills - % of productivity/perfor mance - 15% improvement in technical skills - Offer employee training programs 2. ****** - **** **** - **** 3. ****** - **** **** - ***** Balanced Scorecard Application Assignment purpose: The purpose of this assignment is to develop a balanced scorecard for a real company of your choice. Assignment task: - Select a company (Kuwaiti) of your choice. Please send by email your selected company name for approval, along with the group member names. - Supposing that you have been hired as a new CEO of that company. - As a new CEO, you have been asked to develop a balanced scorecard for the company. Notes: - At least three objectives should be set for each perspective. - At least three initiative should proposed for each objective. Group work: Three students maximum Submission: The developed balanced scorecard should be submitted to the professor. A presentation will be scheduled in class as to share the findings with classmates.

Research Paper Sample Content Preview:

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Balanced Scorecard for Kuwait National Cinema Company (KNCC )
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Perspectives

Objectives

Measures

Targets

Initiatives (Action plan)

Financial

Increase the ticket sales volume

- Number of tickets sold

-Sell tickets worth KD 170,000

- Open new cinemas in three new shopping malls
-Increase the advertising of the filmd to be screened
-Introduce new tickets package at a lower cost for friends and families


Reduction in the operating expenses

- Comparsion to previous event operating expenses

- 10% reduction of the operating expense

- Negotiate the rental costs with the tenant
- Reducing the number of staff
- Reduce the number of screenings


3. Increase Monetary grants

-Number of the sources of public funding

- Atleast 3 new monetary grants

-Engage in more corporate social responsbility activities
- Increase the application for film grants in Kuwait
- Look for investors

Customer

1. Increase attraction rate of new customers

- Number of new customers each year

- Ten thousand new
customers per year

- Offer more post-sales services
-Improve the quality of services such as the sound system, comfortable chairs
- Maintain reasonable price standsrds for the foods


2. Create an all-inclusive cinema even for the physically -challenged film goers

- Increase the number of people with physical challenges

- Receive atleast an increase by 20% of the physically-challenged film goesr

- Increase wheelchair accessibility in the cinema
-Have a number of dedicated staff to take care of their needs
- Create a separate window for them


3. Build strong customer relationships

- Feedback from the customers about the services

- Increase the number of positive feed...
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