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Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
Other
Subject:
Accounting, Finance, SPSS
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.62
Topic:

Strategic Positioning

Research Paper Instructions:

Analyze the data using SPSS
Update from the client: it is the group project

Research Paper Sample Content Preview:

Strategic positioning 
 The survey focused on where students buy their textbooks, whether at Amazon, School Bookstore, or General Bookstores. In strategic positioning, the key factors considered are price choice, convenience, quality, and value. Amazon is a customer-centric business that sells at low prices and provides value to the target customers. Amazon charges lower prices than the school bookstores and the general bookstores. The school book store charges higher than Amazon and there are limited choices of textbooks focusing on the recommended ones. The general book store also has a limited choice than Amazon and sells at a higher price
 

 

 

High price

 

 

 

 

School bookstore1552575095251228725
 

 

 

 

 

 

 

 

 

 

 

 

 

 

Generalbookstore 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Wide Choice

Limited Choice

 

 

 

Amazon 

 


 

 

 

 

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