Segmentation, Targeting, and Positioning (STP) Analysis of Webacy

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Webacy STP Analysis
Segmentation
Geographic segmentation: Webacy mainly targets consumers from developed countries and cities that have adopted high-end technology and are keen to accept change due to technological advancement.
Psychographic segmentation: The company targets business-oriented individuals or investors. Social media personnel are also part of this segment benefiting from data or information protection from their social media accounts. Another segment benefiting from the business concerns tech-savvy individuals. This is because Webacy’s services can suit clients who critically understand technology or have a basic understanding of it. Webacy is increasingly a technological business that heavily relies on technological systems or resources to complete its services.
Behavioral segmentation: Webacy’s services are significant since they address or fulfill a market’s needs. Specifically, the customers require substantial control over their assets and transactions (Crawley). They need their assets safeguarded by secure blockchain technology that discourages hackers from stealing or interfering with their funds. Also, the customers look forward to their digital asset transactions being relatively fast, and they can have significant power over the process.
Price Segmentation: Webacy’s pricing relies on the nature or services provided, either the traditional web assets or blockchain native assets. The company offers a package cost of $100 per year, this includes full digital asset protection leading to $3.4M in assets safeguarded. Customers with more assets use the most advanced and expensive services, while those with less assets opt for relatively affordable services from Webacy.
Targeting
Regarding market segmentation, Webacy should mainly target investors who majorly source money from online sources. Specifically, the customer segment target should mainly concentrate on cryptocurrency traders. This segment is likely to be a long-term Webacy service consumer because cryptocurrency is improving. According to analysts, there is a vast potential that the worldwide cryptocurrency market will more than triple in the next decade. It means more than a $5 billion valuation (Rahman & Dawood 63). Brands, businesses, or investors...