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Social Sciences
Research Paper
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Popular Culture and Electronic Media Paper (Research Paper Sample)

Individual Assignment: Popular Culture and Electronic Media Paper -Prepare a paper in which you assess the impact of electronic media advertising on consumerism and cultural values. In your paper, be sure to address the following items: -Briefly describe the roles that music, radio, television, and the motion pictures have played in the development of American popular culture. -Identify at least three trends propagated by the electronic media. Evaluate the impact of these trends on your views or attitudes concerning the following topics: - Consumerism - Work - Social responsibility - Happiness - The human body - Justice, law, and order You MUST cite your sources using APA source..
Running head: POPULAR MEDIA Popular Culture and Electronic Media Paper Name: University: Course: Tutor: Date: Popular Culture and Electronic Media Paper Introduction The issue of electronic media and popular culture is marked with many controversies with potential debates ranging from its impacts on social responsibilities to work, justice and law. The controversy is compounded by the fact that technology advancement has been on the increase in the recent past due to the increase of dependency on information and communication in the modern world. As a consequence therefore, the electronic media has become a reliable and a common source of information yet it has confirmed to have far reaching impacts on our daily activities. In this interest therefore, this paper is written. It focuses on the roles that electronic media have played in the development of American popular culture. It also highlights trends propagated by the electronic media and the impact of these trends on Consumerism, work, social responsibility, happiness, the human body, justice, law, and order Role of electronic media The electronic media can be defined as a form of communication and information transfer which makes use of electronic and electromechanical energy. Electronic media is evidenced in the American society by the existence of electronic devices which include but not limited to television, telephones and computers. Top on the list of the roles of electronic media to the popular American culture is communication and transfer of information (Martin, Petro, 2006). Modern technology has enhanced communication through phones and the internet. Further to this, information can be accessed and transferred instantaneously by/to a large number of people through the internet, radio, video and televisions. The American culture of work has also undergone a tremendous transformation as a result of the establishment and development of the electronic media. Many people are capable of working at home and far away from their organizations. This is because information can now be transferred effectively and efficiently from one person to the other through the internet rather than in papers as it used to be (Alex, 1997). This has contributed heavily to the high growth of industrialization and the economy at large. Electronic media has also played an important role in the development of the business sector. This is achieved through making advertisements on the internet, television and video which have the advantage of reaching a large number of people instantaneously. Another point worthy noting is the role played by the electronic media in the education and research sector in America. Unlike in the past when research and academic papers where official only when published on paper, electronic media has proved and widely accepted as a cheaper and more reliable way of publishing research, academic and scientific journals (Hein, 2006). Th...
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