BUS-109. Assignment #1: Company Background. FIRM NAME: Marriott

Please use the simplest description to finish this work, the simpler the better. The subject of this research is on Marriott company, and sample work will be given to you in the document.
Here is the requirement of the work
For the course-long business profile project, you need to build a comprehensive Business Profile of an actual business. I recommend a publicly traded firm (a firm with stocks traded on stock exchanges such as the New York Stock Exchange or Nasdaq) so you can get as much free information as possible from online sites such as Yahoo! Finance or Hoovers.com.
For this first graded assignment of Business Profile final project, you need to develop a 3-4 page document (12 font, double-spaced) on the background of the firm/company you chose for your semester-long business profile project. You can again use Yahoo! Finance or Hoovers.com to conduct research. See attached for a sample assignment. Sample Assignment 1-1.pdfPreview the document. Please include the following topics in your assignment:
1. Firm Name: What's the firm's name? (Marriott) Why did you choose the firm?(I choose it because the high quality of staying experience it provides me, and their room decorations attract me a lot.) (10 pts)
2. Headquarter Location: List city, state/province and country (10 pts)
3. Key Goods and Services (Products): What types of goods or services does the firm sell to its customers? Be specific about the different product categories. (20 pts)
4. Key Customers: Who are their target customers? Are they consumers? Businesses? Other entities? What are their maket segment characteristics such as demographics? (20 pts)
5. Forms of Business Ownership: Is it a sole proprietorship, partnership or corporation, etc.?(10 pts)
6. Key Competitive Advantages: What makes the firm unique and competitive compared to other firms in the industry? Sample key competitive advantages may include brand name, financial strength, high quality goods and services, etc. (30 pts)
You are required to use the bullet format as listed above. Please use the following convention for file name: for instance, if your name is Jane Public, use CPjpub1.pdf, where CP stands for course project, followed by the first letter of your first name and first 3 letters of your last name, where 1 represents the first project assignment, and .pdf as the file type extension, regardless of the Word Processor you use. Points will be deducted if you failed to follow this naming convention. Then upload the file here for submission. If you end up doing the project with a teammate, you may turn in the same assignments but you will each need to upload the assignment file via your own D2L account in order to get credit and feedback.