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Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Walt Disney Operational Overview

Research Paper Instructions:

– this section should provide a summary of Walt Disney’s operations: the industrial sector it operates in; the size and scale of the organization, Walt Disney’s aims and objectives and the methods used to grow the business, and a brief analysis of The Walt Disney's recent financial performance (Note: You will need to locate the Walt Disney annual reports and financial accounts for the last two financial years). You should also include your team’s evaluation of how successfully you think Walt Disney is achieving or working towards its aims and objectives.

Research Paper Sample Content Preview:
The Walt Disney Company is a diversified American mass media entertainment firm whose headquarters is in the Walt Disney Studios complex in Burbank, California. It falls under entertainment industries. It was founded in 1923 by two brothers, Walt and Roy O. Disney, as Disney Brothers Cartoon Studio and operated under the names Walt Disney Studio and the Walt Disney Production before changing its name in 1986 to The Walt Disney Company (Thomas, 2017; The Walt Disney Company n.d; Schickel, 2019). The company has since grown steadily into a leading mass media and entertainment firm globally.
Source: Pinterest. Ageless The Walt Disney Organization Chart Walt Disney
Walt Disney company aims to entertain and inspire people globally through the strengths of unparalleled storytelling, reflecting the great brands, innovative technologies, and creative minds that make it the best entertainment company. The company also cares about growing its workers' careers by exploring different varieties to ensure that many people can work in the company (The Walt Disney Company; Douglas 2019). It has also sponsored numerous social responsibility activities.  
In the 1980s, Walt Disney acquired and created several corporate divisions to diversify the market and reach more consumers through providing mass and entertainment services. The expansion has since seen the company ventured into film production, broadcasting, television, publishing, streaming media, and other international operations. Some of the Walt Disney's brand-related to film includes Walt Disney Animation Studios, Marvel Studios, 20th Century Studios, Walt Disney Pictures, Blue Sky Studios, and Pixar (Thomas, 2017; Fleming, 2016). The Walt Disney company segments have led to the company owning and operating ABC Broadcast Network, ESPN, FX, Freeform, Disney Channel, and National Geographic, among others. This is eno...
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