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2 pages/≈550 words
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APA
Subject:
Business & Marketing
Type:
Research Paper
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English (U.S.)
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Topic:

Estee Lauder Vision, Mission, Core values, & External Analysis

Research Paper Instructions:

Please complete all five parts of Section 1 and both parts of Section 2.
Your submission answering all parts of both questions should not exceed a total of two pages (single- spaced, 12-point font).
Please submit this homework assignment in Word
For this assignment, I have endeavored to select well-known organizations that you should know reasonably well so that you can very efficiently complete this assignment. No external research is required. However, if you do not know an organization well, you are invited to read general information about any of the included organizations to learn more about that organization so that you can most effectively complete this homework assignment. You do not need to provide citations to any articles, books, websites, videos, or other sources that you used simply to learn more about one of more of the organizations included in this assignment.
You should NOT! look up the Vision, Mission, or Values of any of the organizations included in Section 1 of this assignment (in addition, this could prove futile as a company’s real vision, mission, and/or values may actually be much weaker than what you could come up with utilizing what we have learned during the first month of the course).
You should NOT! try to find/use any PESTEL or Five Forces Analyses (created by someone else) of either company in Section 2.
Section 1: Vision, Mission, & Core Values
Please draft a Vision Statement, Mission Statement, and 3-5 Core Values for each of the following five organizations.
- Estee Lauder
- Intuit (QuickBooks, TurboTax, & Mint)
- Oxford University (UK)
- Major League Soccer
- The Nature Conservancy
Section 2: External Analysis
Please prepare a PESTEL macro analysis and Porter’s Five Forces industry analysis for each of the two organizations below.
- Mastercard
- UnitedHealthcare
THIS MUST BE YOUR OWN ORIGINAL WORK, AND CANNOT BE FROM OUTSIDE SOURCES OR DIRECTLY FROM THE COMPANY!!

Research Paper Sample Content Preview:


Vision, Mission, Core values, & External Analysis
Student’s Name
Institution
Date
Section 1: Vision, Mission, & Core Values
Estee Lauder
Mission
Delivering the best quality care products globally.
Vision
Being the leading enterprise in prestige beauty and innovation.
Values
Committed to excellence and quality through exceptional products.
Combining and applying creativity and innovation through all areas of the company.
Nurturing and developing exceptional and talented workers.
Intuit
Mission
Creating prosperity on a global scale.
Vision
Increasing access to products for customers in regards to their needs.
Values
Delivering excellent products and services and wining together with all employees and customers.
Caring for clients and employees and giving back to the community
Fostering integrity in all areas of the enterprise.
Oxford University (UK)
Mission
Advancing learning through teaching and research and its assessment by all necessary means.
Vision
Bringing together all staff members, the students, alumni, faculties, and departments in the provision of quality education and research.
Values
Promotion of equal opportunity to all persons.
Supporting the wellbeing of every stduent and staff.
Fostering diversity will enhance the learning experiences of the students.
Major League Soccer
Mission
To ensure that soccer becomes a recognized sport in the United States.
Vision
Become one of the top soccer leagues in the world.
Values
Fostering and centering the development of soccer on teamwork and innovation.
Promotion of diversity and creativity in all employees
Always being passionate about advancing soccer daily.
The Nature Conservancy
Mission
Conservation of the environment.
Vision
Creation of a world where the diversity of life thrives, and people continuously conserve nature.
Values
The organization will meet the highest professional and ethical standards in all its ventures.
Respecting the needs, traditions, and values of all people and their cultures.
Promotion of innovative strategies that will improve the conservation of the environment.
Section 2: External Analysis
Mastercard
PESTEL Analysis
Political
Laws such as contract law will dictate the operations of MasterCard in that country. A high taxation level would discourage a company such as MasterCard from maximizing their profits.
Economic
The GDP growth rate of a country affects the manner that MasterCard will grow in the future. Higher interest rates would lead to more considerable investments that would lead to the growth of MasterCard.
Social
MasterCard would be unable to promote high-end products to a population from a lower working class. Therefore analysis of the demographics of the target market is essential.
Technology
MasterCard must examine how technological advancement would improve its products a...

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