Marketing Logistics and Supply Management Carlise V. Miles

Marketing Logistics and Supply Management
Carlise V. Miles
Embry-Riddle University
Marketing Logistics and Supply Management
Definition
Logistics management is considered as a subset of supply chain management as it involves planning, implementation as well as effective and efficient management of warehousing and related function between a point of origin and the destination point where consumption takes place. Logistics encompasses diverse activities that encompass transportation (two-way), fleet management, warehousing, handling, logistics network operation, inventory, demand management, procurement, scheduling, supply others (Prajogo & Olhager, 2012) (Kozlenkova et al., 2015). Logistics encompasses different aspects of planning and execution such as strategic planning, operational and tactical functions. In this respect, logistics management is an integrated function that entails the coordination and maximization of logistical activities and incorporation with other operations within the organization (Li, 2014).
Marketing logistics and collaborative integration
The success of marketing logistics largely depends on successful collaborative integration with other departments. Most notably, the collaborative relational potential of the supply chain management plays a critical role. The effectiveness of collaborative efforts between marketing logistics and supply chain management largely depends on the advancement of collaborative technologies that necessitate the inter-departmental integration (Madhani, 2017). Still, there exists a positive association between logistics and production and logistics and marketing based on a collaboration model.
Moreover, there is a positive association between the integration level between logistics and marketing as well as the level of external integration (Ellinger, 2010). Internal integration is an important facet of departmental integration, even though internally, inter-departmental integration is not apparent. Thus the merging of marketing and logistics and the subsequent collaborative integration first takes place internally before moving externally. However, different firms are at different levels of collaborative integration with some having internal integration, whereas others have attained both internal and external integration (Kozlenkova et al., 2015).
Evolution of logistics in supply chain
Logistics has its roots in the military where it was used in managing military fleets and supplies. Its adoption into business was prompted by the lack of integration and coordination between diverse organizational functions that characterized the 1970s and 80s (Bennett & Klug, 2012). This rather myopic functional model metamorphosed into integrated logistics management which integrated the different organizational functions during the 1980s, thus making it possible for different departments to pursue a single vision. Supply chain management adopted logistics as it moved to incorporate customers and suppliers. This rather coordinated and integrated approach was instrumental in the management of information and raw materials right from procurement to the delivery of finished goods (Ellinger, 2010). Although logistics and supply chain management have been previously use...