2 pages/≈550 words
Business & Marketing
Hospitality and Travel in Singapore (Research Paper Sample)
I am writing a team report as if we are assuming the role of consultants. A CEO wants to expand The Wyndham into SINGAPORE. You have already advised the CEO on how the economic, social, legal, ethical, technological and political environments of the recommended country that may impact the specific industry to which the MNE belongs. The CEO once again needs your advice. S/he wants to know: What specific operational problems did companies in Hospitality and Travel industry encounter in Singapore? Your analysis should focus on the MNC's operational practices in the country as indicated by your research, and supported by conceptual frameworks. source..
Hospitality and Singapore Name: Course Code Instructor: Date of Submission Introduction When a company seeks to expand base and enter a new market, there are many factors of consideration. The PESTLE analysis is one of the most effective ways of analyzing a new market. This is taking consideration of the political economic, social, technological, legal, and environmental factors. Of equal importance when venturing into a new market are the mechanisms of operation (Marsden, 2012). This discussion looks at the operational mechanisms for hospitality and tourism sector in Singapore. The discussion will seek to establish some of the problems that hospitality and a tourism companies venturing into Singapore for the first time is likely to experience. One of the operational issues that hospitality companies face is stiff competition. Due to the dynamic nature of the industry, there are new entrants in the market every so often. This has seen the hospitality industry flooded making business more difficult (Smith, 2011). This makes it difficult for businesses that are newly established in Singapore to create a niche for themselves in the market. It is also not easy for companies seeking new markets in Singapore to immediately establish their clientele due to the flooded hospitality industry. Another operational problem is the inability to expand. Businesses tend to expand due to good performance (Marsden, 2002). However, with stiff competition, expansion of businesses in Singapore is a daunting task. This means that the profitability of the organization in Singapore is at risk due...
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