Market Segmentation in Brazil

Market Segmentation in Brazil
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Market Segmentation in Brazil
           Segmentation is the grouping of customers into consortium of similar wants. There are four segmentation bases which are geographic where customers are grouped according to location, psychographic whereby customers are grouped according to lifestyle variables, demographic whereby clients are grouped with age, sex and family while behavioral (Liu et al., 2019). Biotechnology is a crucial sector in the Brazilian market with its products being of high demand based in the current states of affairs. It is vital to understand the market segments to determine the rights products for the clients. The analysis is based on four possible clients who are the intellect, adventurer, believer and party-goer.
Geographical Segmentation
           Brazil is a big country with various culture and many regions. It would, therefore be necessary to analyze the different cultures in developing products. The right move will be to create diverse health products dependent on the culture...