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Pages:
4 pages/≈1100 words
Sources:
6 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

MIS: Management Information System: Implementing the Mobile Knowledge Passenger Information Monitor (PIM) in Touch Media for Taxi Cabs in China's Cities (Research Paper Sample)

Instructions:
Dear Writer, Hi. I hope all is well. I have marked the key points in Bold and Red. PLease make sure that you answer each Question of the seven precisely as the assessment will be done according to that Paying more attention to the first five question. Title and organization choice is yours as I dont know which company will help you in answering the required questions. The rest is in the uploaded file. MANAGEMENT INFORMATION SYSTEM Project Instructions: You are required to identify and then analyze a problem or business process(s) or an opportunity which has the potential to be solved or improved by a management information system. The problem/opportunity may exist in a company described in the Wall Street Journal, Fortune, Forbes, business publication, academic journal, TV, textbook, or industry interviews, or you do your research on the web. An example of such business problem could be the design of a web site for a company or government entity. Another example might be a Transaction Processing System (TPS) for the local retailer. Another example could be an Enterprise Resource Planning (ERP) for a bank. Prepare an individual project in the form of a consulting report to top management recommending how to solve the problem or take advantage of the opportunity. Apart from an analysis of the problem/opportunity/solution, the report should answer the following questions: 1. Analyze the business. Please include a description of the business's features, such as important business processes, culture, structure, and environment, as well as its business strategy. Suggest strategic information systems appropriate for that particular business. 2. What are the business problems facing the company? How did they relate to its existing systems? 3. Using Porter's competitive forces model, analyse the company's market situation. How does the use of technology help the company compete in its market? How does the concept of a strategic ecosystem apply to the company's partnership strategy? 4. Give 2 examples of business processes for this company? How can this company improve its business process (s) using information systems? Please draw a diagram for one business process for this company. 5. Define IT infrastructure for this company from both a technical and a services perspective. List and describe the components of IT infrastructure that this company needs to manage. 6. Do you think a data warehouse will help the company improve its marketing strategies? How? 7. Develop a corporate ethics code on privacy that addresses both employee privacy and the privacy of customers and users of the corporate website. Rubric for Project: Criteria Available Points Points Cover page including: project title, course number, and instructor's name. Page numbering, 12 pt. font, & organization/layout of the paper (must be professional) 1 1 Writing Skills: Spelling/grammatical errors Clear and concise presentation of ideas 1 3 Quality of Analysis & Creativity: Insightful and thorough analysis of all the questions (1-7). 12 Executive Summary: Company description summary, the problem, the solution (brief summary to questions 1-7) 4 Recommendations: make appropriate recommendations clearly supported by the information presented. 5 References: Follow APA guidelines with almost no errors. If you quote any information from the case or any other source (e.g. book, internet, magazine, academic article, etc…), please cite the reference. In text Citation as well 3 source..
Content:


Management Information System: Implementing the Mobile Knowledge Passenger Information Monitor (PIM) in Touch Media for Taxi Cabs in China’s Cities
Name
Course number
Instructor’s name
Date
Table of Contents
Title page……………………………………………………………………………………. i
Table of Contents……………………………………………………………………………..ii
Executive summary………………………………………………………………………….iii
Introduction…………………………………………………………………………………..1
Business analysis……………………………………………………………………………..1
Business problems facing the company……………………………………………………..1
Analysis Using Porter’s Competitive Forces Model…………………………………………2
Business Process for the company…………………………………………………………...3
IT infrastructure that this company needs to manage……………………………………….3
Data warehouse and Marketing Strategies……………………………………………………3
An opportunity which has the potential to be solved or improved by a management information system…………………………………………………………………………...4
Ethics code on privacy………………………………………………………………………..4
Recommendations ……………………………………………………………………………4
Conclusion…………………………………………………………………………………….5
References…………………………………………………………………………………….6
Executive summary
Touch Media is a China based company that deals with advertising in Taxi cabs. The taxi cabs in China lack an integrated system that provides a variety of services such as advertising, entertainment, point of sale services and location tracker in a single device. Touch Media has been successful in providing advertisements and some form of entertainment in taxicabs in China’s major cities. However, this form of advertising is slowly losing popularity among the customers, drivers and recently with the roads authorities. It is therefore very important the company adds value to the existing service by providing a management information system where fleet managers can interact with their drivers, track their location and monitor sales. Additionally the proposed system shall offer entertainment and advertisements under one device. This system shall maintain Touch Media’s monopoly in screen for taxi cabs in China’s main Cities for increased profitability.
Introduction
In 2002, Micky Fung started a company servin...
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