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Essay Available:
Pages:
9 pages/β‰ˆ2475 words
Sources:
30 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 46.66
Topic:

An Integrated Marketing Communications Plan to Boost Tourism in Sheffield Meadow City

Research Paper Instructions:

A marketing communications tool evaluation repor 

You are a Marketing Assistant working in the agency that submitted an integrated marketing plan to Sheffield City Council to increase tourism to the city.

Your Account Director has asked you to produce a written report which critically evaluates one of the marketing communications tools that you included in your outline integrated marketing communications plan for Sheffield City Council. You can choose one from the list of tools below:

Advertising, public relations, sponsorship, direct marketing, personal selling, sales promotions, exhibitions, mobile or digital communications, social media

This report should demonstrate your ability to investigate and evaluate integrated marketing communications academic concepts, theories and models as well as current industry perspectives and  how this is applicable in practice as part of your proposed integrated marketing communications plan to raise the profile of Sheffield as a tourism destination to result in increased visitor numbers.

Your report should include:

  • A clear introduction (what is your report about?)
  • An understanding of how your chosen marketing tool is defined in IMC
  • A critical evaluation of your chosen marketing communications tool’s strengths and any associated weaknesses or limitations
  • Recommendations on how the success of your chosen marketing communications tool should be measured.
  • A critical evaluation of why having controls in place for your chosen marketing communications tool (i.e.) budgets and schedules) is important to your client (Sheffield city council)
  • A conclusion: your justified recommendations for the future development of the chosen marketing tool (how could it evolve in the future to raise visitor numbers to Sheffield?)
  • Appendices (please ensure all appendices are referenced in your main report and that key content is not buried in the appendices).
  • References (please note this is not a bibliography, i.e. everything you have read, but a list of all the references you have cited in the report).

The report should be 2,500 words (+/-10%) excluding appendices, diagrams and tables and include a.

  • Cover page which includes a report title, your full student number, student ID and seminar tutor name, total word count (this page is excluded from word count)
  • Contents page (this page is excluded from word count)
  • Report style numbering system (e.g. Page 1 of X)
  • Appendices when necessary (please do not bury content in the appendix that is part of the assessment criteria)
  • Main headings to separate out key sections
  • Sub-headings to separate out key sub-sections
  • Bullet points for lists
  • References list using the APA 6* referencing system (excluded from word count).
  • Please note all sources must be properly referenced in the references list using the APA referencing system, the report must include citations.
  • Further information on referencing is available on the Library Gateway ind out about APA referencing and the range of apps and online tools for quick and easier referencing at  https://libguides.shu.ac.uk/referencing.

 It is not acceptable at this level of academic study to reference un-trusted sources such as Wikipedia, MarketingTeacher.com, QuickMBA.com, Tutor2u or similar websites.

 

Research Paper Sample Content Preview:

An Integrated Marketing Communications Plan to Boost Tourism Sheffield Meadow City
Name
Course
Professor
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Table of Contents An Integrated Marketing Communications Plan to Boost Tourism in Sheffield Meadow City. 3 Introduction to Sheffield Meadow City’s Integrated Marketing Communications Plan. 6 SMART Goals. 6 Target Audience. 7 Marketing Strategy. 7 Understanding Social Media Marketing in IMC.. 7 Critical Evaluation of Social Media Marketing. 8 Strengths of Social Media Marketing. 8 Weaknesses and Limitations of Social Media Marketing. 8 Recommendations for Measuring Success. 8 Budget and Schedule Controls. 9 Table 1: A Possible Complete Budget for the Sheffield Meadow Festival 9 Table 2: A Schedule Plan. 11 Overall Recommendations. 12 References. 14
An Integrated Marketing Communications Plan to Boost Tourism in Sheffield Meadow City
A Marketing Communication Plan is a strategic document that outlines how an organization will communicate its marketing messages to its target audience. Components of a comprehensive marketing communication plan typically include a detailed analysis of the target audience, the organization's marketing goals and objectives, the messages that will be communicated, the channels and tactics that will be used to deliver the news, and the metrics that will be used to measure the success of the communication efforts. The Marketing Communication Plan is an essential tool for organizations to ensure that their marketing messages are effectively communicated to their target audience and maximize their marketing efforts' impact (Agzamov et al., 2021). There are various types of marketing communication plans that organizations can create, depending on their specific marketing goals and objectives. 
The following are some common types of marketing communication plans. The Integrated Marketing Communication Plan focuses on creating a consistent and cohesive message across all marketing channels and techniques, including direct mail, public relations, social media, advertising, and events (Percy, 2023). The second type is the Advertising Communication Plan which focuses specifically on advertising and outlines the goals, target audience, message, and channels that will be used to reach the audience. Third on the list is the Digital Marketing Communication Plan. This plan focuses on digital platforms, such as search engine optimization, email marketing, and social media. It outlines how the organization will use these channels to communicate its message to the target audience. Another type of Marketing Communication Plan is the Public Relations Communication Plan which focuses on creating a positive public image for the organization and outlines the strategies and tactics that will be used to manage the organization's reputation and communicate with the media and other stakeholders. The last common type of Marketing Communication Plan is the Event Communication Plan. This type of plan uses events like trade shows, conferences, and product launches to communicate the organization's message to the target audience. A well-outlined marketing communication plan plays a fundamental role in the success of an enterprise. 
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