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Essay Available:
Pages:
2 pages/≈550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Campaign Overview to Hawaii Visitors & Convention Bureau

Research Paper Instructions:

Scenario： Your client has asked you to review your brand’s most recent campaign and in turn provide recommendations for expanding it.
Please use the link below as a reference.
https://www(dot)edelman(dot)com/expertise/digital/our-work/hawaii-visitors-convention-bureau-wfh-work-hawaii
https://www(dot)youtube(dot)com/watch?v=zvWe8UyCtKc&ab_channel=Edelman

Individually or in pairs, please respond to the following:

 

Scenario: 

  • Your client has asked you to review your brand’s most recent campaign and in turn provide recommendations for expanding it.

Task:  

  • Review the following case assigned to you and respond to the questions below.
    • Hawaii Visitors & Convention Bureau (WFH – Work From Hawaii)
      • Campaign write up from Edelman PR Agency
      • Unpack it so that you have a clear understanding of the campaign’s intent
        • i.e., write the creative brief that informed the campaign
        • i.e., map out the channels, platforms, and tactics used in the campaign
  • Propose how the brand should expand the campaign to cities across North America

 

Outcomes: 

  • Demonstrate that you can develop an IMC plan.
  • Communicate succinctly and concisely (nobody has time for an 80-page PowerPoint)
  • Leave with a document that you can use in an interview to demonstrate your thinking. 

 

Conditions:

  • You can refer to course materials to help familiarize yourself with content
    • Course materials cannot be paraphrased, nor quoted as part of your response.
    • The purpose of this activity is to demonstrate what YOU think, not what someone else thinks.
  • The only source that you are permitted to cite / reference is Statista, using your GBC account.
    • Use of other reference materials may result in a fail grade.
  • Submit your response to Blackboard by the due date and time.
    • Late submissions may not be accepted and result in fail grade.

 

Submission Checklist: 

q  Word file format, 12 pt font, Times New Roman or Arial, do not impact the standard margins 

q  Written in paragraph or point form (be sure to communicate the full thought) 

q  Use Headers / sub-headers throughout 

q  2 pages maximum, plus any additional resources in the Appendix 

q  The only resource/references that is permitted is Statista

q  Include a Bibliography for the Statista information, and use parenthetical citations

q  Submitted to Blackboard

Research Paper Sample Content Preview:

IMC Plan
Student’s Name
Institutional Affiliation
Submission
SECTION 1: CAMPAIGN OVERVIEW (about a ½ page)
With reference to the Hawaii Visitors & Convention Bureau (WFH – Work From Hawaii) campaign:
* Creative Brief:
The key smart communication objective would be to expand campaign to all the major cities Across North America and other parts of the world. One of the customer’s insight is that New Yorkers are workaholic and, thus being reluctant to take vacation. For that reason, it would be important to create awareness about Hawaii and the need to refresh in the new area. An effective marketing campaign is critical in creating awareness about available goods and services. In the current marketing environment, promotion entails Integrated Marketing Communication (IMC) in using communication tools to impact customers’ behaviors and perceptions. According to Key and...
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