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Essay Available:
Pages:
4 pages/β‰ˆ1100 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

Retailers in the News Report

Research Paper Instructions:

Assignment Objectives
The goal of this assignment is for students to research a retailer of their choice in the Fashion
Retail sector that has been in the news within the past 2 years (2019-2021) and write a
report that relates article content to a topic covered in the course. You are required to source
a minimum of 2 current articles on the same topic from the popular press (Globe and Mail,
National Post, and/or any industry publication). A great resource for sourcing articles is a
database within the Seneca Libraries site called Canadian Major Dailies. Do not use blogs
or wikis as a news source.
Assignment Details
Your report must contain the following:
An Introduction
Introduce your retailer by providing some background company information (brief company
history, ownership, number of stores if applicable) and introduce the name of the articles and
the course theory/topic the articles relate to.
Article Overview
This section should summarize the article content. Use factual information, be sure to
paraphrase the information rather than just copy it. Ensure you use in text citations to cite all
the facts from the articles in this section.
Relating the Articles to Course Theory/Topic
In this section, explain how and why the article content relates to the course theory/topic. Do
not try to summarize the entire chapter/supplemental reading. Assume your audience does not
know the theory, so explain it well. It’s not the quantity but the quality of the explanation that
will count. Ensure you use in text citations to cite all the facts from the articles, and content
from the textbook or supplemental readings.
Your Opinion
What did you think of the articles? Did you agree or disagree with the points in the articles?
How well do the articles tie back to the course topic or theory? Be sure to provide support for
your opinion with an explanation.
RRM 153 Retail Marketing
Retailers in the New Report
2
Report Guidelines
Your report must include the following (see Program Standards Handbook for details):
A. Title Page
Include: Title of Report, Your Name, Date, Professor’s Name and Course Code.
B. Body of Report
Formatting:
• Headings- Arial, 14 pt, bold
• Body Text- Arial, 12 pt, 1.5” spacing; 3” spacing between paragraphs
• Margins- 1”
• Page numbers at the bottom of each page, right aligned
Check your entire report for spelling and grammar proper citations using the APA Format.
(Refer to the library website and your program standards for citing).
C. References
• Include a reference page at the end of the report using the APA style.
D. File Name
• Label your file as follows: RRM153_News Assignment_ Last Name, first initial
Example: RRM153_News Assignment_Hutcheson,L
The report should be approximately 3-4 pages in length, excluding the title page and reference
page.
Submission
1. Submit assignment in MS Word. Upload your assignment file to the “Retailers in the News
Assignment” assignment submission folder by the due date and time. The assignment
folder is set up with plagiarism detection tool called SafeAssign. The purpose of this tool is
to check documents for sentences and phrases from other works that have not been
properly paraphrased or changed from the original/sourced content in the body of your
report, and to check for original content that has not been cited correctly.
Marking
Please refer to the RRM 153- Retailers in the News Marking Rubrics for details on how your
Retailers in the News Report will be graded located in the Assignment section of My.Seneca
blackboard. Late penalties apply to both submission. See Program Handbook for details.

Research Paper Sample Content Preview:

News Report: Co-branding in Nike Retail Fashion Business
Student's Name
Date:
Professor's Name:
Course Code
News Report: Co-branding in Nike Retail Fashion Business
Introduction
Nike is renowned for leading global fashion output and outfits. Nike is an American multi-national fashion corporate involved in the design, manufacture, marketing, and sale of products targeting a broad clientele diversity. Nike's mainstream products include sales of apparel, lifestyle footwear, accessories, and equipment. Nike headquarters is located in Beaverton, Oregon. Nike is co-owned by various institutional due to ownership of shares. The major shareholding institutions include the Vanguard Group, Inc., BlackRock Fund Advisors, SSgA Funds Management, Inc., T. Rowe Price Associates, Inc, Fidelity Management & Research Co.., Wellington Management Co. LLP, Jennison Associates LLC, Northern Trust Investments, Inc., Geode Capital Management LLC, Alliance Bernstein LP, iShares Core S&P 500 ETF, SPDR S&P 500 ETF Trust, and many more! Nike had about 1,096 retail stores worldwide, reflecting a decline from 1,152 in 2019, and those in the U.S stood at   300 in that year as of May 2020 (Statista,2020). Nike continues to grow amidst challenging business environments, such as emerging competitions, changing customer tastes and preferences, and market consistency. This paper will focus on two articles that explore the strategy of co-branding in the fashion industry general stores, specifically on Nike, as a corporate fashion outfit. These articles include Yu, Rothenberg, & Moore, and Exchange4media Staff. The authors argue on the contemporary role of co-branding in the retail fashion industry by focusing on collaborative brand promotion between leading businesses outfits.
Article Overview
The leading corporate outfits in the fashion industry are increasingly involved in luxurious brands. Despite their pricey items, brand, and equipment, they have continued to hold the lead in business performance, growth, and development. The leading fashion retail business such as Nike, H&M, and Walmart, amongst many more, continues to rule the fashion industry due to diversification in pricing, quality, luxury, and branding.
Arguably, Nike has continued to perform well, despite the notion that their products are preserved for the few rich. Why has Nike continued to post satisfactory financial and market performance over the past decades despite its fashion being considered luxurious and pricey? However, recently, Nike has experienced turbulence times just the majority of other companies as a result of a pandemic that negatively impacted fashion markets. In 2020, Nike experienced quarterly net loss and sales decline of up to 38 %, but digital; sales shoot by 75% (approximately 30% of sum revenue), as clients visit Nike's website for sneakers and workout items, but its downsides is that the expenditure arising from shipping eat more into firm's profits leading to a reduction of quarterly margins from 45.5% the previous year to 37.3%. This 2020 fiscal fourth quarter was marked by a loss per share of 51 cents and revenue of $6.31 billion, or a loss of $790 million, or 51 cents per share when compared with net income of $989 m...
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