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10 pages/≈2750 words
5 Sources
Business & Marketing
Research Paper
English (U.S.)
MS Word
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Cathay Pacific Air Cargo (Research Paper Sample)


Cathay Pacific Air Cargo (Paper Instruction)


You must prepare a formal 10-12 page research paper on a topic (Cathay Pacific Airways)


The final paper is worth 100 points, and will be evaluated based on the following criteria:

  • Demonstration of quality and depth of content (60 points)
  • Proper organization of the paper (see suggested outline below) (10 points)
  • Following overall formatting requirements: Times New Roman font, 12-pt, double-spaced, meeting total page requirements, use of page numbers, title page, table of contents, appropriate labels on any figures and tables. Apply APA style rules; use the current edition of the APA publication manual for guidelines. (10 points)
  • Use of correct grammar and evidence of proof-reading, i.e., no spelling errors (10 points)
  • Inclusion of a minimum of five scholarly resources and proper APA documentation of references used (10 points)


Research about Cathay Pacific Airways with the following format:


Title of Paper

Table of Contents

Topic History/Background

  • Detailed description

Managerial Aspects

  • Corporate culture/philosophy
  • Key individuals involved
  • Organizational chart
  • Mission statement

Resources, etc.

  • Vehicles and employees
  • Key facilities and equipment
  • Main airports served
  • Number and type of aircraft


  • Operational philosophies
  • Markets served
  • Types of cargo
  • Limitations/problems

Business Relationships

  • Principle customers
  • Partners, alliances, pacts
  • Code-sharing, joint ventures
  • Any unique agreements, arrangements, etc.

Future Plans




Please use proper URL that can be open with a link in the references. 


Cathay Pacific Airways
Cathay Pacific Airways
Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc431309472" Cathay Pacific Airways  PAGEREF _Toc431309472 \h 2
 HYPERLINK \l "_Toc431309473" Background Information of Cathay Pacific 3
 HYPERLINK \l "_Toc431309474" Managerial Aspects 4
 HYPERLINK \l "_Toc431309475" Corporate Culture 4
 HYPERLINK \l "_Toc431309476" Key Individuals  PAGEREF _Toc431309476 \h 7
 HYPERLINK \l "_Toc431309477" Organizational Chart 8
 HYPERLINK \l "_Toc431309478" Mission and Vision Statement of Cathay Pacific 8
 HYPERLINK \l "_Toc431309479" Cathay Pacific Airways Resources 10
 HYPERLINK \l "_Toc431309480" Cathay Pacific Operations 10
 HYPERLINK \l "_Toc431309481" Business Relationships 11
 HYPERLINK \l "_Toc431309482" Future Plans 12
 HYPERLINK \l "_Toc431309483" Summary/Comments  PAGEREF _Toc431309483 \h 12
 HYPERLINK \l "_Toc431309484" References 14

Background Information
Cathay Pacific Airways is an international airline that was started nearly 70 years ago in Hong Kong. The name Cathay Pacific was arrived at from the traditional Chinese name while Pacific was incorporated into the name as a desire to fly across the Pacific Ocean into the West. From only two employees, Cathay Pacific has grown over the years to more than 32,400 employees and operations in 32 nations across the world. Over the years, the company has grown to become one of the biggest airlines in Asia and has great expansion plans for the next ten years. Cathay has a rich organizational culture that believes in investing in its employees with the belief that the employees play a crucial role in the organizations survival. The organization also invests heavily in ensuring that its flights are safe and people friendly something that has generated a loyal clientele for the airlines products (Cathay Pacific, 2015).
After 1990s, the growth and modernization of Cathay went on as it progressively phased out its L1011 TriStar regional fleet with the classy and modern Airbus A330s and A340s. At the present, the airline’s passenger fleet is inclusive of Boeing 747-400 and 747-400F aircraft, 777-200, 777-300 and 777-300ER aircraft, and Airbus 330-300 and 340-300, airplane. The biggest investor of Cathay Pacific is still Swire with 43.9% of the total shares. In 1996, the company entered into a new agreement that saw Swire’s stake being slashed to 43.9% to and Citi Pacific stake going up to 25% up from 10%. The other 31.1% of shares are distributed among minority stakeholders (Cathay Pacific, 2015).
Managerial Aspects
Corporate Culture
Siva (2010) pointed out that “philosophy and mission statements are defined to establish long-term and short term objectives to attain that mission and selecting the suitable strategy to be used in achieving those objectives”. As a part of this process, Cathay has been careful when it comes to the development of its philosophy and mission. The company’s statement establishes the beliefs, values, and guidelines for the manner that the organization should carry out its business and also defines its relationship with stakeholders including customers, investors, workers, and the public among others. Scholars define culture management as the combined mental programming that one shares with those within his/her circle and not with others. According to experts, key success factors have various direct and several possible utilization for any organizational unit regardless of whether it is for profit or non-profit. As a service business, the thing that has made Cathay successful is its management of the people and resources around them (Siva, 2010).
Efficient maintenance is a crucial component in any organization&r...
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