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Essay Available:
Pages:
4 pages/β‰ˆ1100 words
Sources:
10 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

Business Model and Resource Requirements for Organic Milk and Dairy Products

Research Paper Instructions:

Purpose:

The key purpose of your final report is to present your proposed enterprise and your work to validate and analyse the assumptions underlying your proposal. The more detailed analyses and data (with references) you can show, the better (assuming they make sense and relate to your project).

Please be sure to report actual work you have done. Do not explain theories and concepts. Make sure to apply them. 

Structure:

I.                   Executive Summary (1/2p - 1p)

Start with a pitch (format discussed in class). Then describe your enterprise and its main features. Highlight the most compelling aspects of your value proposition, and the validation work you have done.

II.                Business Model Canvas Sections (10p max)

For each of the subsections here, write a one paragraph summary of the section, and then show your assumptions and validation evidence. This means, show your calculations in detail.

A.    Customers

What are your customer segments? What are TAM, SAM, target market for each of them? What are your price points and how do they compare to competitors?

B.     Value Proposition

What is your final value proposition for each customer segment?

C.    Channels and Relationships

How will you reach your customers (which channels)? What are your channel economics? Clearly spell out your funnel (steps for your business and estimates of numbers) and its implications for the labour and funds required to attract the number of customers you require.

D.    Key Activities

What are the key activities in your business?

E.     Partners and Resources

What key partners are essential to the delivery of your value proposition? What roles do they play? What is your relationship with them?
What resources does your business require (financial, human resources, facilities etc.)? When are they needed? How will they be financed?

F.      Social and Environmental Impacts

What are key social and environmental impacts of your activities (including those of your key partners)? Show your risks (see SASB.org) and document your actions in each section as discussed. Also present the check list provided to you.

G.    Costs and Revenues

In this section, please summarize the costs implied in the other sections and show your cash flow. Also show your revenue model (revenues by customer segment/value proposition, show the business model toolkit graph)

III.             Validation (1p)

Summary of your evidence of traction among all key customer / supplier groups. This should build on your earlier assignment, but show the additional validation you conducted since.

IV.             Discussion (1p)

Discuss if you think this business could be viable. If you find information at the last minute that your business would not actually work as planned, highlight it here.

V.                References and Appendices

Include references to reports etc. here. If you refer to large screenshots, or detailed statistical or financial analyses in your report (this will likely support your case), please include them as appendices.

 

Overall Length:

The main body should not exceed 15 pages, with references and appendices not more than 25 pages.

It is better to provide a concise, evidence-filled report of 10 pages plus references and a couple appendices than to submit a 25 pages document with much text but no supporting evidence.

Formatting:

Line spacing: 1.15 (not double spaced!)

Font: Times New Roman or similar, 11pt

Margins: default (approximately 2.5 cm all around)

Style:

Please focus on facts and evidence. Be as concise as possible. Be as specific as possible. Do not write paragraphs explaining concepts. Show how you applied the concepts in your work and what the results were. E.g. do not explain what a customer/donor/target audience acquisition funnel is, but provide the specific funnel for your social enterprise, for each target audience, and describe what its implications are for your channel economics and decision-making.

Similarly, do not provide a long theoretical or emotional/marketing explanation of the importance of social and environmental benefits. Instead, describe the details of your social enterprise’s contributions, ideally using some numbers and estimates that allow you to show the scale of your potential contributions, and go through the risks relevant to your business. 

 

Research Paper Sample Content Preview:

Business Model and Resource Requirements for Organic Milk and Dairy Products
Student Name
University
Course
Professor Name
Date
Business Model and Resource Requirements for Organic Milk and Dairy Products
In order to effectively reach our target audience, we will implement a multi-channel approach. Combining various online and offline channels aims to maximize brand exposure and engagement with potential customers (Hossain, 2019). This section will outline the key channels we will utilize and the associated channel economics, funnel implications, and the necessary labour and funds required for successful customer acquisition.
Firstly, we will develop a professional website and social media channels that serve as comprehensive platforms showcasing our products and farm experiences and upholding our brand identity. Websites facilitate customer inquiries and information gathering and provide a convenient avenue for placing orders (Desai & Vidyapeeth, 2019). Leveraging these channels in conjunction with online marketplaces such as Amazon will help increase brand awareness, engage with various customers, and promote our products and farm experiences.
Lastly, we will actively participate in local farmers' markets and food festivals for offline shopping convenience. Farmers' exhibitions are valuable opportunities to showcase brand offerings, engage with customers in person, and build brand recognition within the community (Krishnan et al., 2021). Establishing a presence at such events will forge connections and foster loyalty among individuals passionate about sustainable and high-quality food products. Additionally, we will stock and sell our dairy products through physical retail locations to effectively reach a broader customer base and cater to their needs for offline shopping convenience.
Channels and Relationships
Channel Economics
The success of our multi-channel approach relies on understanding the associated costs and investments required for each channel. A multi-channel approach uses multiple marketing and distribution channels to reach and engage with several customers (Abrudan et al., 2020). Initial investments will involve web development, hosting, content creation, and social media management for the website and social media. Additionally, online marketplaces like Amazon will demand marketplace fees, shipping, packaging, and platform-specific marketing expenses. Collaborating with physical stores and farmer’s markets will entail product placement fees, packaging costs, and potential promotional activities.
Funnel and Implications
We will examine the funnel stages and their implications to guide our customer acquisition efforts. The first stage is awareness, whereby potential customers become familiar with our brand through online marketing campaigns, social media presence, word-of-mouth, and physical store displays. Creating brand awareness necessitates allocating dedicated resources for digital marketing and establishing partnerships with physical stores to increase brand visibility (Ho et al., 2020). In the consideration stage, interested customers will visit our website or social media channels to gain further information on our products and farm experiences. We will maintai...
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