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Pages:
8 pages/≈2200 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 46.66
Topic:

Loreal's Swot Analysis Signature Assignment Research Paper

Research Paper Instructions:

Signature Assignment
The assignment is to finalize the report from your SWOT analysis in module 4 which is the case assignment. Since this is a working paper, you should have built on a portion of it each week. Please review the recommended assignments, and your graded case assignment, to complete the Signature Assignment.
Items to consider and add to the final report:
Add an Executive Summary at the beginning of the report (Hint:
write this after you have completed the entire report)
In addition to what you wrote in the case assignment, include
whether the company has established a competitive advantage
with the strategic elements of organizational culture, human
resource practices, and cost.
You will also have to make sure something is covered regarding each of the learning objectives (see learning objectives).
Mechanics/Style/Presentation
Add tables, graphs, or other visual aids as appendices to
enhance your report
Must be double-spaced with 1-inch margins and typed in
12-point Times New Roman.
Essays should be proofread for spelling and grammar
mistakes.
Essays should be in APA style.
You must cite all texts used, including page numbers to avoid
plagiarism.
Your essay must have a thesis statement and conclusion that
are both supported by research and analysis.
I look forward to your final report!
Please complete this assignment. I am providing my Case Assignment (SWOT analysis) for you to attach with your additional 4 pages which is the items to consider and add to the final report above. Please see the instructors remarks on the bottom of the analysis and improve those areas (you wrote the case assignment for me so please correct those errors as well). I am going to attach the reading material we went over in class for you to write something regarding each of the learning objectives. Please don't hesitate to reach out to me if you need anything else. Thank you!
My Professor’s Feedback
You prepared an excellent discussion concerning L’Oreal. I do want to point out you have misspelled the company name large part of your discussion. Your CEO client may be a little disturbed seeing the company name not handled properly. Be sure to review your work to assure there are no misspellings, especially of this nature. The introduction you provide is fantastic. It is short and to the point, which is what an executive in the C suite will want to see. Your external environment discussion addressing the industry overview and analysis is excellent. I do want to point out some of the sentences within the competitor discussion seem to border on being run-ons. It’s a lot safer to break sentence down than to have one extend out. I like five forces analysis you prepared, it is very straightforward and flows very nicely into your internal analysis discussion. I like the internal analysis as you address a core competency of product. Your discussions of the strengths, weaknesses, opportunities, and threats is excellent! I have nothing but praise for this narrative you do well with your discussion of the strategic performances and the financial performance with the great wrap-up of the discussion in your recommendations. Overall, this is excellent work and addresses everything requested for the assignment. The APA formatting content looks great, however there are parts which appear to have too many capital letters. This is a minor issue. I look forward to seeing your next discussion which will be the signature assignment. Keep in mind the work you have constructed for the case assignment will be used as a basis or foundation for the signature assignment. If you have any questions, please let me know.
Learning Objectives:
SLO 8. Appraise corporate governance and board functions in strategy and planning within an organization
SLO 7. Appraise strategy and planning for organizations in the contemporary business environment
SLO 6. Value the use of visual aids to make clear and convincing arguments in presenting strategies within an organization
SLO 5. Assess strategies for organizations in multicultural settings
SLO 4. Design strategies and plans that contribute to the organizations in a variety of business settings
SLO 3. Synthesize SWOT results to develop plans that provide a competitive advantage in a specific sector and/or industry.
SLO 2. Construct a SWOT analysis for strategic planning in the business environment
SLO 1. Evaluate the managerial role in organizations' strategic planning processes

Research Paper Sample Content Preview:

L’Oreal Company
* Executive Summary
This report examines some of the trends in the beauty industry, and it also explains L’Oreal SWOT analysis to evaluate the company’s strengths, weaknesses, opportunities, and threats. Additionally, the paper has also evaluated L’Oreal’s internal competitive advantage and also describes the strategies that have been implemented by the company to ensure its success in the future beauty market. The report also explains how SWOT analysis may be used to develop a competitive advantage and the process that an organization may use to design a strategic plan. Additionally, the paper evaluates the role of managers in strategic planning, the importance of visual aids in presenting strategies and the functions of the board in strategy and planning.
* Introduction
L’Oreal is a French-based company which specializes in the production of cosmetic products. The company was founded in 1909 by Eugène Paul Louis Schueller, and since then the company has become the number one cosmetic group in the world. L’Oreal is one of the world’s largest cosmetic companies, and its headquarters are based in Paris. The company specializes in producing beauty products which range from perfumes, skin care, hair care, and make-up. The company also produces salon products and nail polish products. L’Oreal owns several well-known consumer and luxury brands which include Garnier, Maybelline, Lancome, and Kiehl. The company also produces perfume brands which include Giorgio Armani and Ralph Lauren among others. The company has implemented measures to ensure that it differentiates itself from other companies in the beauty industry. L’Oreal primary focus of late has been aligning itself closely to digital innovations. For example, the global beauty giant has partnered with other companies such as ModiFace to advance its technologies of 3D virtual makeup, color and skin products. This paper examines L’Oreal internal competitive advantage, the company’s SWOT analysis and the strategies that the company has implemented to ensure that it remains competitive. Additionally, it analyzes L’Oreal Company using three strategies which are SWOT analysis, PESTLE and five forces analysis.
* External Environment
Industry overview and analysis
Industry trend
Enhancement and innovations in technology are impacting the beauty industry. Digital transformations affect how business operates, and it also affects the way a business interface with its consumers. At L’Oreal, the clients' experiences are being used as the yardsticks of the company's digital transformation. L’Oreal has embarked on its digital transformation which is aimed at accelerating the design of its products, by managing shorter product lifecycles (L’Oreal, 2018). Additionally, the company has also developed new technologies which speed up design and production processes such as approving of prototypes during in the project phase.
The company also aims at using technology to develop more connected products which make goods more traceable and also provide the customers with greater transparency. Most importantly, enhanced technology will enable the company to deploy ...
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