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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Toyota Motor Corp.: Company Overview and Customer Base

Research Paper Instructions:

Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.
Prompt
First, choose a Fortune Global 500 company from the following list.
Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:
Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.

Research Paper Sample Content Preview:

Toyota Motor Corp.
Name
Department, Institution Affiliation
Course Code; Course Name
Instructor’s Name
Date
Toyota Motor Corp.
Overview
Toyota Motor Corp is an enterprise based in Japan that conducts the automobile business, finance activities and other operations. The company operations are divided into three different departments. The automobile department is responsible for designing, manufacturing and sale of various vehicles such as 2box, sedans, and minivans, to mention a few. Also, it oversees the sale of related parts and equipment. The finance department’s primary operations involve financing activities and leasing vehicles in the organization (TOYOTA, 2019). The other department activities include designing, manufacturing, and selling houses and communicating information across the company. Also, the company engages in multiple activities, such as governing manufacturing and sales corporations and participating in promotional activities and research proceedings in North America and Europe (Reuters, 2022). The corporation also offers robots, ordinary research initiatives, and marine business. Further, the corporation provides electric vehicles and automobiles with modern driving technology.
Customer Base
Toyota’s customer base is mainly people aged 30-50 years with average income and searching for vehicles with excellent monetary value. The company serves both companies and individuals since their cars are sustainable, durable, reliable, safe, and perfect. The company has multiple products that satisfy its customers’ needs. For instance, the company has Lexus automobiles, luxurious vehicles, and welcab automobiles designed for individuals with disabilities and the elderly. As a result, the company reaches a broader market through product diversification. The Toyota company selling prices are determined by the cost of production and the profits. An increase in the production costs results in significant changes in the selling price of the products (Toyota, 2014). Also, the company incorporates both people and enterprises by producing automobiles with various costs and ...
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