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3 pages/≈825 words
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Subject:
Management
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English (U.S.)
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Topic:

Game Theory: Summary of Strategic Analysis

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You are also handing in a 3-part write-up consisting of 1 page of questions you would ask senior management to get the info you need to model the game, 1-2 pages, summarizing the logic of your findings, without using game theory terms, to BG management, and 1-2 pages summarizing the strategic situation to F's management along with 3 suggestions on how to improve their future outcomes

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Memo
To: Manager, Big Giant
From: Your Name
Date: September 25, 2022
Re: Summary of Findings
I am writing regarding the summary of the strategic analysis that we conducted on your position.
Based on the facts, the other major department stores that you are competing with are Titan and Frieda’s, hoping to establish a branch in Boston-area shopping malls. Additionally, we know that all of you prefer to set up a branch in Urban Mall due to its higher foot traffic, geographic location, and higher Socio-economic Status of the surrounding neighborhood, which could help maximize your revenues. However, while Rural Mall is the least preferred option, it could also help increase your profit margins depending on competition, expenses, and revenues. You have also told us that you do not prefer to have branches in both malls because of the sufficient overlap of customers and foot traffic between them. As we have discussed, these are just some considerations before choosing where to establish your new branch.
Accordingly, as we analyzed the possible outcomes based on your preference, we found out that based on the preference of your competitors, you would always be choosing the Urban Mall. We tried to find the equilibrium in each of your decisions, which refers to the strategy that could maximize your payoff relative to what your competitors decide.
Specifically, we found that Frieda’s would most likely choose the Rural Mall since it would maximize their payoffs. It is also highly strategic for them since, as compared to Titan and Big Giant, they are the less popular store in the market.
In contrast, Titan prefers to choose Urban because of its preference and customer recognition. However, the equilibrium analysis would show that Titan would more likely choose Rural in case both Frieda and your company (Big Giant) would choose the Rural Mall. This is possible to increase competitiveness within a more specialized yet smaller market.
Therefore, after carefully analyzing your position, market preference, consumer segment, and...
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