Uber Company Analysis Report: Background Of Uber-Company

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Uber Company Analysis Report
Executive summary
Uber Company is one of the world’s leading transport companies across the world. Started in the year 2009 by Kalanick and Garret in San Francisco the company has grown steadily though just like any business it faces a lot of challenges but still it remains the customers number one choice. This paper has majorly analyzed Uber-Company regarding its strengths like using a mobile application that connects passengers and drivers which give it an edge over its competitors, weaknesses like the inability to accommodate disabled people especially the blind. The paper also analyses the threats it faces in future like the many legal suits it faces, privacy and safety issues. It also enjoys many opportunities for being operational using a mobile application which makes it readily available for partnerships with other organizations like food chains. Uber has a chance to advance and make much more profits within a short period.
Background of Uber-Company.
Uber is a company that develops and markets car transportation services and food delivery in more than 528 cities worldwide. Its headquarters are in San Francisco, California in the United States. Uber was started in 2009 by Garrett Camp and Travis Kalanick with the aim of making car hire services affordable to many residents of not only San Francisco but also throughout the worldCITATION Man16 \p 12 \l 1033 (Mandell 12). Ryan Graves became the first CEO of Uber-Company after its official launch in 2010 but later stepped down for Kalanick about ten months later. The founders of Uber invested about 200,000 dollars into the company and by the end August 2016; the company had raised about 11.5 billion dollars in venture capital and its private equity investorsCITATION Hal15 \p 22 \l 1033 (Hall and Krueger 22). It acquired 40 million users in a month by the end of October 2016. This paper will focus on Uber’s model of business and its competitive advantages, the threats it faces from regulators, competitors and also the steps or the strategies that the company will need to take to ensure that the business has continued to grow in spite of the challenges it faces.
Uber’s business Model
Uber’s business model is based on an internet mobile application that connects the drivers of the cars, the prospect passengers and the Uber Company. The drivers are attached to the company through a payment system to monitor their daily general business and determine the exact amount of money the drivers are making before the company can subtract its premiums and pay them their commission. The three parties must be connected to the internet. Normally, a prospect customer has to download Uber’s application onto his or her internet enabled mobile phone and then search for a car. Depending on the location of the customer, the nearest Uber car will pick him or her. The application is designed to automatically enable the driver and the client's access each other’s contacts and in most cases, they access their phone contacts to be able to connect and find each other CITATION Mea16 \p 1548 \l 1033 (Means and Seiner 1548).
Uber application allows the driver and the customer to know exactly...