Customers, Stage Of Product Lifecycle And Differentiation Strategy

PRODUCT
After thorough research on what product the company is going to re-develop, Muji Company has decided to re-develop women’s wear. It will entail women’s clothing and also the fabrics used to make women’s clothing.
CUSTOMERS, STAGE OF PRODUCT LIFECYCLE AND DIFFERENTIATION STRATEGY
Our main customers will be women. Women’s wear was considered because they are the drivers of the globes entire market, especially America, since they are always zealous to possess the latest fashion, and this leads to confidence of the consumer and increasing levels of income. This keeps the life cycle of production active and up to date since the target, which in this case are women, have to part with some money on a daily basis. The differentiation strategies that will be used for our company will include pricing, offering of different products and services, convenience and expertise in handling our customers.
PRODUCT POSITIONING STATEMENT AND CHART
When there is economic recession, consumers will purchase less. Our company will take advantage and offer discounts hence the consumers will get back and shop more. A product position statement will be used for Muji Company so as to present its supplies in order to target women. A tagline will be designed so as to maintain our company’s identity and provide a clear picture of our brand. We will use “Muji Marketing Company, Leading Marketing Company in America for Women’s wear, email mujiCo@com.”
PRICE
PRICING STRATEGY
Penetration pricing strategy will be used for MUJI Company. Prices of products will be set low at first so as to achieve market share. Once market share is attained, the ...