Marketing Essay

Introduction
The transport industry has experienced a tremendous growth in the last two decades. This has been attributed to the increased mobility of persons and goods more so on the business arena. Transport serves the purpose of moving individuals and goods from one place to another in the quest to suffice form utility. This paper presents a business company ‘triune tours and travel` that specializes in provision of transport services for persons.
Product description
Triune tours and travel is engaged in the business of providing transport service to people. The provision of the service will be aided by the fact that there has been a rise in the demand for transport. This is attributed to the rising middle-class and as such the need to meet their demands. The service will be provided on a just ii time basis as there will be enough fleet of cars to serve clients twenty four hours a day, seven days a week.
The business will only feature the use of saloon cars which are either company owned or leased from various owners. Any individual or company wishing to engage the services of the will be required to call the operations center which will be open with ten operational lines and ready customer service people day and night. This will go a long way in meeting the rising needs of the middle class in the country.
Prices of the product
The company will operate an activity based pricing system. This will mean that a customer will be billed according to the distance that he/she has covered bThe company will operate an activity based pricing system. This will mean that a customer will be billed according to the distance that he/she has covered by the car. The unit cost to the customer will be per kilometer basis. Each kilometer covered will cost the customer $0.25. From the point at which the customer boards the vehicle the mileage will be tracked and recorded. At the time of alighting, the customer will be required to sign a distance acknowledged form. While billing, the distance will be doubled since the same distance covered between picking and dropping of the client will be covered after alighting.
Competition
The business will face stiff competition from the already existing and established transport companies. This competition will be heightened by the fact that many people have already become loyal to these companies. The competition will also be experienced in terms of prices as the already established companies are able to price their services at a discount. This is because such companies have already reached the break-even point and as such, have recovered all their start-up costs.
The target market
The target market of triune tours and Travel Company is the upcoming middle class individuals and the small and medium enterprises. The main target market will be the enterprises. Various proposals have been sent to several such companies seeking to provide transport services to their employees as well as their bu...