Grand Strategy for Habitat for Humanity

LED 560 Discussion 3
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LED 560 Discussion 3
Question 1 Response
The rationale for applying the grand strategy selection matrix (GSSM) to Habitat for Humanity (HH) is to overcome its weaknesses as well as maximize its strengths. HH is a nonprofit housing organization that aids underprivileged persons globally to access decent housing. HH works in partnership with communities, churches, and corporates to tackle housing and support integrated community development. Hence the GSSM would aid them in devising strategic objectives and approaches to partner with various stakeholders to provide decent housing solutions and opportunities for individuals in need of proper shelter (Bryce, 2017). HH falls in quadrant one because HH operates in an industry typified by a strong competitive position in a quickly developing market. HH enjoys a remarkable strategic position that enables them to concentrate its resources on product, market development, and market penetration. HH has been amongst the key players in offering adequate and affordable housing for underprivileged households.
Market penetration would be the selected grand strategy. This is because HH uses its strategic capacities and core competence to partner with various stakeholders to attain its strategic focus of transforming lives by handling housing inequality in a progressively urbanized world. HH’s approaches of directly connecting families and communities to financial help mechanism, safe tenure, and reliable housing products and services like water, electricity, sanitation, and waste management has enabled it to penetrate markets globally (Steiss, 2019). Thus, they have been able to do this through partnerships, increased brand awareness, growing their volunteer programs, and building a successful social enterprise. For example, HH partners with microfinance institutions to devise housing loans, offer training to homeowners on managing their loans and provide construction help. Thus, this partnership model has enabled it to penetrate rural areas with its services and raise brand awareness about its organization.
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