MANAGEMENT OF THE ZARA COMPANY

MANAGEMENT OF THE ZARA COMPANY
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* Introduction
Operations management of any organization is a key factor in enhancing sustainability and the business organization's growth. For any organization to emerge successfully in its operating activities, there should be an efficient system of observing the numerous operations management components. Some of the major components of operations management that organizations like Zara should focus on include forecasting, maintenance, location strategies, scheduling and purchasing, Total Quality Management (TQM), among others. This study focuses on the challenges that Zara faces as a company in terms of its operations management, the potential areas of improvement, and the new ways to deal with its challenges and create durable solutions. In this study, the analysis of the potential drawbacks to the proposed implementation of the company's problems and the impacts of the organization's challenges shall also be major areas of focus.
* Operational Challenges facing Zara Company
One of the major operational challenges facing the Zara Company is the issue of globalization. Through globalization, there has been a reduction of trade barriers in many parts of the world, epically where the Zara Company operates. Through globalization, Zara Company has had to deal with higher competition levels, increased levels of technology, transportation, and information flow (Caro et al., 2010). Due to the numerous trend changes, Zara is forced to ensure that it keeps updating its cloth line from time to time, increasing its production, advertising, and marketing costs to compete with the other major firms in the market. Through the increased levels of globalization, Zara has to deal with; increased cases of inequality, price inflation, trade imbalances, increased costs of production and marketing, and issues of standardization and quality compromises from competitors (Lee et al., 2012).
* The solutions to the Operational Challenges facing Zara company
There are many strategies that Zara can use to evade or reduce the impacts of the operations challenges caused by the process of globalization. Some of the major solutions to the existing problems include; developing good strategic development strategies and implementation processes, enhancing strategic plans for the company, core competencies, and god outsourcing plans, and improving the company's supply chain.
* New Ways Of Solving The Problem And Its Effects
There are many ways through which Zara Company can handle the challenges brought forth by the issue of globalization. The first method is through the improvement of its supply chain to ensure that its products can reach every part of the world, through the establishment of viable distributions channels and strategies. Zara should also ensure that there is a reduction of the costs of production, marketing, and advertising, through the process of embracing the local materials and talent for the production, manufacturing, distribution, and marketing purposes (Moncada-Paternò-Castello et al., 2011). The company should also focus on enhancing its general company operations, which would help in minimizing any form of wastes of res...