Media Stories About Bands And Artist Have More Of An Influence On What Sells Today

Media Stories about Bands and Artist have more of an Influence on What Sells Today
Name
Institution
The Influence of Media Stories on Music Sales
The internet overflows with data, information and figuratively speaks about everything whether false or true. Bill Gates says, “The internet is becoming the town square for the global village of tomorrow” CITATION Sch10 \l 1033 (Schleusener, 2010). However, the World Wide Web has made today’s world a global village. The virtual platforms drive worldwide interactions, views and easy accessibility to content ranging from pictures, videos, images, music and many more. Seven out of ten Americans use social media on a daily basis to engage with news content, entertain themselves, connect and share information (Pew Research Center). Evidently, social media has a great influence on people’s lives. Online marketing has taken effect as a result of social media thus, the increasing rate of online marketing in the music industry. Therefore, this paper seeks to evaluate the influence of media stories about artist and bands on their marketing and sales.
Technological advancement has not spared the music industry. The music industry has undergone digital transformation causing a change in the consumers’ consumption patterns and the overall structure of the industry. People no longer have to use tapes, radios or televisions to listen to a new song hit, as it was some decades ago. With a mouse click, one is able to know what is trending, the new song in the market and the one with the most likes. Facebook, SoundCloud, Snapchat, YouTube, Instagram, Tweeter, Pinterest, Blogs, WhatsApp and many more social platforms have made marketing and sales an easy channel for consumers but hard target to hit for artists. Unfortunately, social media has inevitably become an innate aspect of the tactical and strategic decisions of bands and artists (Frick, Tsekouras & Li, 2014).
The media has revolutionized the music industry. Bands and artists can freely communicate at a wider perspective with their fans, market themselves and even conveniently sell their albums unlike traditional days. Despite artists promoting albums online, they largely depend on users’ generated content and traffic (Frick et al., 2014). For example, a song, a new release or personal story of an artist or band may go viral generating traffic and views which results in popularity of the individual and high volumes of sales. Unfortunately, artists are prone to bad and good reputations on social media. In reality, the false and negative sides of stories spread widely which would damage one’s reputation and music career. Frick et al. depict that social media has a positive influence on th...