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2 pages/≈550 words
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APA
Subject:
Communications & Media
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English (U.S.)
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Discussion guide and discussion questions Communications & Media Essay

Other (Not Listed) Instructions:

Choose and read a journal article relating to the class topic. Your article may be any scholarly research about
media including critical research, interpretive qualitative research, and/or empirical quantitative research. Make sure you are reading the actual research and not a second-hand report of the research (such as a news article).
Prepare a minimum of 10 discussion questions that connect well with the assigned chapter from our Campbell
et al. text. Be sure to include some questions that will build on the reading to explore media and Christianity,
media and church life, and/or media and Christian participation in a democracy. Be sure to prepare enough
questions to fill 30-35 minutes of class discussion. As you prepare questions, carefully consider whether the
questions you are posing will generate interest, stimulation, and participation from other students.
The discussion guide should be single-spaced, should summarize the journal article you selected, and should list all of your discussion questions. Make sure that you include the full citation for the journal article (in APA
style) so that any of us who want to read it/look it up can do so. Your summary should have clear structure (e.g., bullet points, outline, etc.) and an appropriate level of detail (roughly ½ to ¾ page single-spaced). Please
number the discussion questions and put them in the order that you plan to use during class.

Other (Not Listed) Sample Content Preview:

CHAPTER 11-ADVERTISING AND COMMERCIAL CULTURE
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The text, “Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses" by Voorveld & van Noort (2014), addresses the role of social media in advertisement campaigns. The text states that social media has played a major role in the transformation of enhancing efficiency in advertisement campaigns. According to the authors, social media has enhanced the popularity of f advertising ads on social media, especially social network sites (SNSs). The study also states that social network sites (SNSs) have helped in the enhancement of the consumer responses to advertising, especially through social network sites (SNSs) and TV. The study shows that the continued use of social network sites (SNSs) helps in the development of customer awareness of products. Some of the major social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have led to the transformation of the online advertisement platforms, with many having millions of users per day, therefore, becoming a basic averting platform for many companies. According to the insights by the authors, the continued use of the social network sites (SNSs) has led to the development of major problems to other advertising media, such as the Television (TV), where many customers have opted to advertise using social network sites (SNSs) than the TV. The social network sites (SNSs) have, therefore, opened new and better platforms for development for the advertisement campaigns.
In summary, the major po...
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