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Pages:
1 page/β275 words
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1 Source
Style:
APA
Subject:
Communications & Media
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Language:
English (U.S.)
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Topic:
Creating Persona from South East Asia for a Target Audience
Other (Not Listed) Instructions:
›Pick a company/organization you like, create a persona for the target audience of that company/organization. Refer to lecture slide "Program Planning part (1)" for how to create a persona for your target audience.
1. Be specific, include basic demographic and psychographic information, what are his or her personal interests and behavioral tendencies?
Demographic information: age, gender, ethnicity, education level, socioeconomic level, income, etc.
Psychographic information: lifestyle, religion, personality traits, personal interests, behavioral/attitudinal tendencies, etc.
›2. Based on the persona you created, what kind of communication messages appeal to him/her most? Which media channel works best to get that message across?
Other (Not Listed) Sample Content Preview:
Program Planning – Part 1
Your Name
Your Institution of Affiliation
Date
Part I: Persona
Demographic Information
* Name: Juan Villanueva
* Age: 21 years old
* Gender: Male
* Ethnicity: Filipino
* Marital Status: Single
* Country of Origin: Philippines
* Place of Residence: Las Vegas, Nevada
* Education Level: Bachelor’s degree
* Occupation: Bartender
* Socioeconomic Level: Middle
* Income: $200,000/year
Psychographic Information
* Lifestyle: Physically active, Social media enthusiasts
* Religion: Protestant Christian
* Personal Interests: Watching films and documentaries, reading, skiing, and mountain trekking
* Personality traits: Openness, Extraversion, Conscientiousness, and slight Neuroticism
Part II: Demographic and Psychographic Information
Juan Villanueva, is a middle aged male, who came from the South East Asia. Just as any other ASEANs, cultural heritage and familial bonds are important and the...
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