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Information Interview Mini-Assignment: Interview with a Public Relations officer at American Airlines (Memo)
Other (Not Listed) Instructions:
Information Interview Mini-Assignment
COMM 390
The purpose of this activity is for you to obtain information from working professionals in
your field or major by talking with them about the subjects below.
We will use their
experience and recommendations to discuss current business practices. In addition, we
will discuss how to use their information as references for documents, meetings and
presentations.
ASSIGNMENT
Find a professional in your field or major (see resources below) who will be your
¡®Contact.¡¯ You should discuss the following subjects with them:
1. Position your Contact holds in the firm
2. Types of written communication your Contact¡¯s firm uses
a. What percentage of the time does your Contact initiate
correspondence? Respond to correspondence?
b. Which written communication channels does your Contact use the
most (e-mail, memos, letters, blogs, reports, sales proposals, etc.)?
3. Your Contact¡¯s recommendations for written communication
a. What recommendations does your Contact make in relation to
written communication? For example, does your Contact
recommend that professionals or organizations use or not use specific
written communication channels? Why?
b. What recommendations does your Contact make in relation to
written communication as it relates to internal and external
audiences?
Although you may feel more comfortable talking with parents, relatives or friends about
these subjects, I¡¯d prefer that you seek out and establish new business relationships. Let¡¯s
discuss in class why this is important.
Also, I¡¯d prefer that you hold these discussions in person, but you may use telephone and
e-mail if that is impossible.
DELIVERABLES
1. After Action Report
This report should be a 2-page memo to me, and it should include a summary of
your Contact¡¯s answers to the above questions. Include each Contact¡¯s name, title,
organization, and contact information. Discuss the process you used to contact
and interact with your contacts and your conclusions and recommendations.
2. Thank-you Letter
Include a copy of the letter or e-mail you sent to your contact to thank him/her for
talking with you.
3. Research
On a separate page, include a summary of the research you did to find the right
Contact and then to prepare for your interview. Briefly describe which were the
most useful sources and explain why.
Information_Interview_Activity.pdf
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Interview with a Public Relations officer at American Airlines: Memo
Student:
Professor:
Course title:
Date:
Summary
The present business environment has a strong influence not only on organizational performance but also on employee behavior. The increased competitiveness, complexity and ever advancing technology is significantly changing the conventional means of working and organizing in these organizations. Apparently, there is an increased momentum in seeking better ways of achieving enhanced organizational performance (Beer, 2010). It is through evaluation of the broad network of the present tendencies and trends in organizational operations and design that we could be able to gather crucial knowledge with regard to the present business practice and for research purposes.
This paper contains a report of an interview with Thomas W. Horton, the current PR officer of the American Airlines. This interview was mainly concerned on the forms of communication channels preferred by his company plus the company’s response with regard to correspondence. Mr Horton claims that his company is available 24/7 for correspondence matters as part of the initiative to remain honest and available. Concerning communication channels, he says that the company prefers using the internet, email and websites for interacting with clients or stakeholders while the memo is used for internal communications.
Mr Horton advocates the use of the internet for professional communication since it has come to be widely used by many people. In addition, it is also a faster and cheap way of communication. After making due inquiry about the availability of the personnel through phone, I then proceeded with the interview where he was free to provide this information. My conclusion is that many businesses have found it necessary to initiate correspondence appropriately in order to gain trust from various stakeholders. In addition, the internet is rapidly growing as an official communication channel.
Interview
What is Your Name?
My full names are Mr Thomas Willberforce Horton
What is your position at this firm?
I am a public Relations and communication officer
What percentage of time do you as a PR officer take to initiate correspondence?
At American Airlines, the PR department is always available 24/7 for any type of correspondence required from us. Our business has incorporated a culture of availability and honesty at all times, irrespective of the circumstances.
Which Written Communication Channels do you use most?...
Student:
Professor:
Course title:
Date:
Summary
The present business environment has a strong influence not only on organizational performance but also on employee behavior. The increased competitiveness, complexity and ever advancing technology is significantly changing the conventional means of working and organizing in these organizations. Apparently, there is an increased momentum in seeking better ways of achieving enhanced organizational performance (Beer, 2010). It is through evaluation of the broad network of the present tendencies and trends in organizational operations and design that we could be able to gather crucial knowledge with regard to the present business practice and for research purposes.
This paper contains a report of an interview with Thomas W. Horton, the current PR officer of the American Airlines. This interview was mainly concerned on the forms of communication channels preferred by his company plus the company’s response with regard to correspondence. Mr Horton claims that his company is available 24/7 for correspondence matters as part of the initiative to remain honest and available. Concerning communication channels, he says that the company prefers using the internet, email and websites for interacting with clients or stakeholders while the memo is used for internal communications.
Mr Horton advocates the use of the internet for professional communication since it has come to be widely used by many people. In addition, it is also a faster and cheap way of communication. After making due inquiry about the availability of the personnel through phone, I then proceeded with the interview where he was free to provide this information. My conclusion is that many businesses have found it necessary to initiate correspondence appropriately in order to gain trust from various stakeholders. In addition, the internet is rapidly growing as an official communication channel.
Interview
What is Your Name?
My full names are Mr Thomas Willberforce Horton
What is your position at this firm?
I am a public Relations and communication officer
What percentage of time do you as a PR officer take to initiate correspondence?
At American Airlines, the PR department is always available 24/7 for any type of correspondence required from us. Our business has incorporated a culture of availability and honesty at all times, irrespective of the circumstances.
Which Written Communication Channels do you use most?...
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