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Essay Available:
Pages:
2 pages/≈550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Movie Review
Language:
English (U.S.)
Document:
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Topic:

Sinek’s Golden Circle

Movie Review Instructions:

Social media is about authenticity and transparency much more than the traditional advertising environment in which we live. At the core of any brand is "the WHY." And this is explained best in Simon Sinek's award-winning book: Start with Why. In it, the author unveils "the Golden Circle" and says of the WHY: "very few people or companies can clearly articulate WHY they do what they do. When I say WHY I don't mean to make money, that is a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed in the morning? And WHY should anyone care?"
Watch the famous TEDx Talk that was so popular it was upgraded to a TED Talk
https://www(dot)ted(dot)com/talks/simon_sinek_how_great_leaders_inspire_action?language=en#t-2351 (Links to an external site.)
This week's discussion question is about identifying the WHY in one brand you select and discussing why you believe it works.

Movie Review Sample Content Preview:

AMAZON BRAND
NAME:
INSTITUTION:
AMAZON BRAND
This essay paper will focus on the Amazon brand. The report will identify essential issues raised by Simon Sinek by answering the vital question WHY? Sinek identifies a golden circle that gives an overview of how successful brands should work. Amazon is one of the most successful brands in the world that enjoys a vast clientele. We can peg the success of most businesses to Sinek’s golden circle that has three circles within it. The outer core/circle defines what products the company produces. The middle core/circle addresses the question of how. It, therefore, focuses on the strategies the business is to embark on as it engages with its customers. Finally, the inner circle is the most crucial as it focuses on the company's strength and addresses the vital question WHY?
Amazon is a global tech company that Jeff Bezos from his garage established. Sinek identifies an outer circle that focuses on what to sell. It enables the client to become aware of the existence of the product in the market. Bezos' initial idea was to focus on online marketing for various products he produced. The passion elicited by Bezos enabled Amazon to expand rapidly, surpassing giant retailers such as Walmart. While Sinek identifies the inner drive that propels any business to success, virtue presents itself in Bezos.
Sinek further identifies the importance of having a strategy for implementing the thoughts towards a successful business. It entails attracting and retaining the clientele. Despite Bezos starting Amazon in his garage, he had a clear vision of where he wanted his company to be. He increased the range of products he dealt with to attract more clients whil...
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