Types of Multinational Corporations and How they Do International Business

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Google is a multinational company that does business in online technologies such as Gmail, Chrome browser and Google search engine allowing the firm to accesses consumers worldwide through it services (Hamilton & Webster, 2015, p. 86). Coca-Cola is another multinational company that manufacturers, retails, and also markets nonalcoholic drinks. Coca-Cola conducts business by offering more than 350 brands in over 200 countries and has bottlers in various countries including Australia, United Kingdom, Chile, Mexico, Japan, and the Philippines among others (Hamilton & Webster, 2015, p. 86). Apple is a multinational company that specializes in computer manufacture, software development, and also consumer electronics. The company does business by being innovative especially in consumer electronics that have a market in various parts of the world (Hamilton & Webster, 2015, p. 86).
One way a business can go international is by expanding sales of the existing products by exploring or finding new markets for these products. The other way is to employ technology and know-how such as creating an online business to ensure that the products can be accessed by various groups across the world. Finally, conducting foreign or international market research is a method that can ensure a company ident...