Dynamite Chocolate Bars: Goals, Objectives, Strategies, Metrics, and Metric Goals

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Goals & Metrics Learning Activity – Dynamite Chocolate Bars
Align your goals, objectives, strategies, metrics, and metric goals in the following example.
Dynamite Chocolate Bars wants to establish a presence in the North American candy market for organic, free-trade, single-serving chocolate bars. Market research has found that their target market is Generation X or Y buyers who have an interest in environmental and animal welfare causes. Their main buyers tend to come from larger more liberal urban areas.
center240831The goal is to establish a good company reputation which will appeal to the target market. Since the product is already likely in line with the views of the target market, the company should cultivate a good reputation anchored on awareness of their mission and vision. This way, the company can raise brand and company awareness, which will lead to more sales.The goal is to establish a good company reputation which will appeal to the target market. Since the product is already likely in line with the views of the target market, the company should cultivate a good reputation anchored on awareness of their mission and vision. This way, the company can raise brand and company awareness, which will lead to more sales.Organizational Goal:
center1305670Since the target market has a very specific advocacy, a good social media/marketing goal should be to support local and national causes in line with environment and animal welfare. This will attract the target market, as well as let the company contribute to the cause as a form of corporate social responsibility. Since the target market has a very specific advocacy, a good social media/marketing goal should be to support local and national causes in line with environment and animal welfare. This will attract the target market, as well as let the company contribute to the cause as a form of corporate social responsibility. Social Media Goals: What might your social media / marketing goal(s) be?
center280008Facebook posts/ publications will raise sales by 15-20% within six months Facebook, Twitter, and Instagram are well-used by all, and it is likely that the target market also uses these platforms for their own awareness efforts, so visibility should be high. Furthermore, Facebook has been around for a longer time than other platforms, so it is likely that people other than the target market will be reached.TikTok marketing will raise sales by 20-25% within six monthsTikTok is a currently mainstream platform with ma...