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1 page/β‰ˆ275 words
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Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:

Composing a Primary Target Market Segment

Essay Instructions:

Who is your target market? Describe a target market for your business plan.
Instructions
Write a 1–2 page paper in which you:
Describe your primary target market in terms of demographics, income or revenue, household or business size, region, employment, and any other features of your target market relevant to your product or service. Discuss three reasons for your selection.
Describe your secondary target market in terms of demographics, income or revenue, household or business size, region, employment, and any other features of your target market relevant to your product or service. Discuss three reasons for your selection.
Explain the ways these markets are underserved and the ways your business would be positioned or qualified to address the opportunities in this market.

Essay Sample Content Preview:

WEEK 5 Assignment - Target Market Segment
Name
Course
Instructor
Date
Primary Target Market
Demographic Description: Children and men and women aged 18-35 who prefer customized and unique designs of clothing, shoes, and jewelry. The customers can choose their preferred designs but must inform the company before actualizing the designs. These are people who mostly live within cities, near or can easily access the city. They are employed with a steady income and earn between $30,000 and $100,000 per year.
 Lifestyle Description: The target population is more likely to buy the products in-store after viewing them or reviewing the website and prefer dressing in the latest styles.
 Psychographic Description: The target clientele is tech-savvy and is keen on quality and uniqueness.
 The primary market customers prefer customized and unique designs. They can afford customization and go beyond shopping for identical mass-produced products. They are informed and have searched information online to determine what is availab...
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