Market Research on Depression and Mental Health

Market plan
Student's Name
Institution Affiliation
Market plan
The market research is done under Mindstate Institute of Mental Illness (MIMI), where the theme on 'Depression and Mental Health' has been reviewed and a come up with a market plan. Depression and mental health are conditions whose victim does not have behaviors of an upright human. The MIMI is a firm that has taken the required knowledge and gains education on mental health. They analyze the problem that arises according to the mental illness and offers the necessary treatment.
Competitor analysis
Mental care is under health care, and in this field, it has unique characteristics and creates indifference with other sectors. A good example is in firms, the product can be classified as a commodity or service, but in health care, a product is either a good, service, or added information such as ideas (Thomas, 2020). Mental health is much different, and the required precautions vary according to the victim or condition.
SWOT Analysis
Depression and mental health care, according to the research, there much weaker stands than strongholds. Victims who have the condition have much weakness that affects them directly or indirectly (Shaver, 2017). One fortress is that better treatment of mental illness has been considered. When one has a mental illness, this new course is adjusted to them, and more positivity is grown. On the other hand, the new course administration and limited facilities that offer the course are much expensive compared to an ordinary citizen.
On the view of opportunity according to the course of mental illness. There has been a strategic increase in the consumption of drugs. Drug abuse among the victims has raised the case of mental illness (Elrod, &, Fortenberry, 2018). Other factors have led to the increase of depression and mental illness, such as Family issues, loneliness, especially among the aged, and other challenges.
In these modernized times, people have realized their major troubles, and before experiencing depression or any mental illness, there seeking counseling. Different platforms have been made to deal with drug and substance use, and hence the rate is under control.
Market strategy
Marketing mix strategy has always been crucial as it determines the valid drivers of top
marketing activity. Marketing strategy explains how the course of a company's financial changes have affected income and profit. This paper will research and analyze the 4Ps of marketing, which
include Price, Product, Promotion, and Placement
Product
Since the course is new, there is much accurate des...