Creating And Communicating Value & Effective Sales Dialogue: Alibaba

Name: Instructor: Course: Date: Alibaba Company Alibaba Group Alibaba (China) Co., Ltd: 969 West Wen Yi Road Yu Hang District Hangzhou 311121 China Tel: (+86) 571-8502-2088 Fax: (+86) 571-8526-9066 Client’s Details Drake Michelson Director at Drake Sounds Newport Beach, California Me: Good afternoon Director Drake, am Wang, we talked on the phone yesterday in the morning about venturing online to boost sales and widen the market coverage. I am very glad that we have this opportunity to talk more about how we can help your company grow. I like what you have done with the place, the acoustics and even the air in here is quite warm. Out there is an entirely different story. Quite chilly, looks like I made the right call on the warm clothing. Client: The weather has been quite chilly the last couple of days, but we are eagerly waiting for the warm weather in a few weeks now. It usually gets quite warm; you should visit during the summer. It is an entirely different place, full of life and grace. Just be sure to carry your party hat as there is a wave of party air wafting from every direction. If you get the chance visit the beach in the summer, you will not go back. Yes, we are looking at options where we can venture online and get a bigger customer base without geographical limits. Our clientele is largely based in the US. However, we are looking for ways that we can bring the brand to a global platform. Me: I have another visit at the end July, I will make a point of enjoying the culture here and more importantly the festivals. Client: Oh yes, we have a rich culture in music and this is part of the heritage that the company borrows from. There is always a festival around the corner and the experience is always breathtaking regardless of how many times you attend the concerts. Just make sure you carry enough money because you will be tempted to attend every one during your stay. Me: I will definitely make arrangements for a small loan. You mentioned something about a heritage of your company, tell me more about it. Client: Yes, the company is family owned and has been for the last 57 years. From the time the transistor radios came to the consumer markets, the family has been dealing in sound equipment. From small music systems to use in your house to the sound systems that are used in the festivals around the city. The people in this city have a rich connection with music and as such, the company has tapped into this market for last several decades. We have a strong base of the local customers who are loyal to the brand. This is largely associated with the fact that we offer top of the ranger sound systems. There are two departments in the company, custom systems and branded systems. The custom systems are basically built at the company, where customers will give their specifications and the experts at the company will create a system that is to the customers liking. This is mostly for the audiophiles among our customers. People that want more from a system that the industry is shy to produce. The other category which is the largest is that of branded music systems. These include some of the best products in the industry, ranging from high-end sound equipment to the low end. The products in this class are catego...