Nudity In Adverts: Avoid The Interruptions That Come With The Adverts

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Nudity in Adverts
Over the years the number of adverts that an adult on average interacts with have reduced. This is relative to the number of ways that people are now able to avoid the interruptions that come with the adverts. There are more add-ons on the web browsers that allow the users to opt out of viewing adverts (Johnson). In the case of the radio channels and the television channels as well, the choices are quite many. This means that viewers and listeners have the choice of changing the channel whenever their favorite program is interrupted with an advert. Earlier on, this was not possible and the viewers along with the listeners did not have control of how much content in terms of adverts they interacted with in a day. This is the same case when it comes to the social media platforms today (Johnson). While the control over the television, radio, magazines and websites increased over the years, which of the social media remains largely uncontrolled. However, in general there is a reduction in the content of adverts that people interact with, with the exception of the social media (Johnson).
Of interest however, is the fact that adverts have been a contentious issue relative to the fact that, there is a good percentage of the same that feature women nude. This is a sexualized approach that society chooses to look at women (Beetles et al.). For a woman, their body is their greatest asset, which is they do not match the standards set out for them, they do not have anything more to offer. This is despite the great strides that have been made with reference to equality.
‘During the late 1970s a body of literature developed that studied the representation of women within advertising in terms of sex roles. Goffman (1976) interprets in excess of four hundred print advertisements including images of women. Loosely grouped into categories including ‘The Feminine Touch,’ ‘The Family,’ and ‘Licensed Withdrawal’, Goffman (1976) documents various portrayals of the female (and the male) role in society and the family. Goffman (1976:33-35) demonstrates how patriarchy is represented in advertising and provides some focus on how males are depicted in advertisements containing images of stereotypically female roles. In this regard, he suggests that men are usually featured as not participating at all in the ‘female’ tasks, are given comedic value, or are depicted as being given guidance in unfamiliar environments. However, Goffman’s conceptual perspective is more a...