The art of Advertisment. Make the Customers’ Lives Easy

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The Art of Advertisement
Successful brands do not concentrate on selling their products with common tactics. They encourage their customers to adopt a specific lifestyle. Photos of celebrities, animals, plants, and nature are often used to leave a good impression on the audience, and sometimes, these brands tend to provoke their emotions by telling the tragic stories (Zhang 199). In one way or the other, they make wiser use of art in their advertisements and deepen the brand affiliation, which in turn gets them many orders and helps them expand their network worldwide.
All companies, whether a startup or an established agency, need to understand who is its target market, in order to create effective advertisements and to affect the perceptions of their buyers. Finding the right kind of elements to make a product or service stand out from the crowd can be tricky, but some companies have experts to curate the attention-grabbing campaigns, the ones that inspire their target audiences in no time.
Make the Customers’ Lives Easy
Every brand or company dreams of making the lives of their customers easy, and for this, they launch well-versed products and keep the prices to a minimum. It has been described in this particular advertisement. DDB Tribal Berlin created it for Volkswagen. Creative Officer Eric Schoeffler came up with the idea that by bringing positivity to the people’s lives, a company can easily sell its products and generate any revenues. From humor to sadness and from loneliness to happiness, different emotions have been nicely illustrated in this advertisement. It is the kind of product that, according to the company, will surely inject humor in one’s life.
Get Creative and Detail-Oriented
An artist or painter is responsible for coming up with portraits that provide the viewer with many details, and this MTV campaign contains the same idea. At a glimpse, the viewers may find it to be simple and meaningless, but once they dig deeper and try to understand the meaning, they will get to know that MTV is against the idea of downloading their music for free. The company wanted everyone to buy their music videos and songs, and to convey this message perfectly; they used a cigarette that harms the lungs, the mouth and the entire respiratory and digestive systems of the smoker. Patrick Ackmann is the creator of this ad, and MTV presented it for their European and American viewers. For MTV, downloading their music illegally from the web is as dangerous for the network as smoking is harmful to the smoker.
Play with Colors
Though the colors of this artistic advertisement are simple, the message delivered is ever-lasting. DDB Brazil’s creative directors Rodolfo Sampaio and Sergio Valente came up with this cool print advertisement. Zoo Safari presented the idea that the mashing up of humans and animals can cause problems for all living beings. Human beings are far more powerful than the animals, and they can control them in a way they like. Zoo Safari Fasanolandia is a theme park in Italy where the visitors are allowed to walk around their favorite animals and to enjoy different rides. However, they are not permitted to harm any animal, in any way. ...