Business and Professional Communication: The Importance of Emails

Business Communication: Importance of Emails
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Introduction
Effective business communication is necessary for the growth and success of every organization. Two key objectives of business communication are to enhance organizational practices and enhance information availability with employees. An important distinction between everyday communication and business communication is that the latter has a well-defined objective (Markovic and Salamzedah 12).
When looking for the topic, I thought of several topics in business communication and their significance for the individual as well as the organization as a whole. A friend of mine who is working as an HR manager in an organization, told me about a time when a candidate applied for a job, however could not even write a proper mail. Despite the candidate having a good profile, he was not considered for the interview as the role was of a team leader that required effective communication with the members of the team and also with the senior management.
Therefore, I am going to cover the following areas: the importance of mailing communication and how can effective mail be drafted. Also, some examples of business mails will be presented.
Importance of Mailing Communication
Ever-growing role: Since the internet became commercially available since the mid-90s, email has been one constant tool for business communication. Its value has only increased with increased internet accessibility and speed. There have been talks about e-mail losing its value, however, the evolving technology has brought emails from computers to laptops and now to handheld devices like mobile phones and tablets. There is a no faster, better, and more cost-effective business tool than emails (Sharma; Markovic and Salamzedah 12).
The importance being overlooked: We often take emails for granted and don't give enough consideration to the importance of emails in business communication. Email is a powerful tool to communicate with various stakeholders including employees, customers, and suppliers. Considering the extent of globalisation, a telephonic call may not always make sense due to time differences and language barriers. Also, it is difficult to keep a track of the telephonic conversation. Another benefit of using emails is that different personnel can be involved in the conversation, which in the case of a telephonic conversation may be problematic. The importance of email communication is not confined to a one-on-one conversation or a small group but also in mass marketing where the targeted consumer group is large in size. Thus, email can be considered to be a business communication tool that is quick, concise, professional as well as cost-effective (Sharma; Markovic and Salamzedah 12).
Degree of Personalisation: An important characteristics of email communication is that it offers a high degree of personalisation (depending on the professional dynamics between senders and receivers). In the case of internal mails, a high degree of personalisation can be observed as the parties know each other well. In the case of external mails, a low degree of personalisation can be observed as parties may not know each other well. Also, signature notes in internal mails can communicate the culture of the or...