Positioning a New Product for Success: GetHealthy Restaurant

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Positioning a New Product for Success.
The new product of our company, GetHealthy Restaurant, has introduced into the market raw sugarcane juice that will be served to customers in the hotel or packed for take-away. After spending significant time researching on a special and unique product that our new hotel could offer, raw sugarcane juice was our most viable idea. Today, people have become more cautious about the food they consume due to health complications. People are now more aware of the benefits of healthy eating, which is one of the factors we considered while setting up a hotel. Sugarcane juice has been proven to have several health benefits such as improving the immune system, skincare, bolstering digestion, and preventing cavities and bad breath. However, introducing a unique product into the market and getting people to accept it are two different things. The first step was the creation of a general position statement, which states that “For individuals looking for foods with health benefits, GetHealthy Restaurant is a leader in the sector and provides friendly service. GetHealthy Restaurant is dedicated to improving the quality of food as far as health benefits are concerned, and customer satisfaction sets it apart from other food joints.”
Our positioning strategy will revolve around offering unique products that are not offered in other existing restaurants to fend off competition. In addition, our pricing will play a crucial role in setting our product apart from those in other firms. Our company targets people of all ...