Amazon and Marketplaces: Walmart Expands Marketplace, Challenging Amazon

I will attach the instructions, you have to choose the article published within 1 month. For the first question which "how to relate to the topics we learn in class", I can't attach the lecture ppt into the files.

Business Articles

As a supplement to the lecture topics and class discussion,each student will choose an aiticle related to a marketing topic covered in our Introduction to Marketing class,and critically analyze the article submitting a one-page analysis of the article.

\Vhat vou need to do 

1. Select a marketing article.

1. Critically read this article,understanding the core marketing themes and how this relates to brands and businesses. Seek to answer questions like:
   1. How does this relate to topics we have covered in class?
   2. Why is this relevant to brands & businesses today?
      1. Give an example of how this topic pe.1tains, or could pertain,to other brands. In other words, if you were a marketer or brand manager how would this impact your work ruru1ing your brand.
      2. How do you think this will impact consumers? Deliverables

1. Link to the article

1. One-page, double- spaced analysis of the article answering the questions above.Do not go over 1

page, I will not read more than 1page per student.

1. Articles should be current- published within the last month.
2. This assigrunent will count toward 10% of your overall grade.

\Vhere you can find articles:

o The Wall Street Journal

o TheNew York Times Business Section o Fortune

o Forbes

o The Business of Fashion (www.businessoffashion.com)

o Fast Company

o The Economist

o AdWeek/ Marketing Week

o Harvard Business Review