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11 pages/≈3025 words
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Harvard
Subject:
Management
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English (U.S.)
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Topic:

Innovation Management at Deliveroo and the Contribution of IPF to Company's Sustainability

Essay Instructions:

The assignment is to be carried out individually and independently - neither seek nor accept any advice or guidance from anyone other than the module co-ordinator or his agents. You are required to produce a typed document (in your own words). Word count for this assessment is considered to be critical. The specified word limit for this assignment is 3000 words.
An additional 10% tolerance will be allowed on top of the specified word limit. In the event of a student exceeding the specified word limit by more than 10%, a penalty will be applied. The total word count of the valid elements included within your final submission must be declared on page 1 of your assessment submission.
Your report should apply relevant theory, models, frameworks, issues and management terminology and draw upon your own secondary and tertiary research. Throughout this assignment, students should demonstrate their skills, knowledge and expertise in applying sound principles. Please refer in particular to Tables 1 and 2 and Appendix 1 in this document. The assignment is to be written in the format of a single Report and must address the requirements of the following assignment brief.
Assignment Brief
This is a portfolio assignment with each student producing a single final report which incorporates appropriate responses to a series of specified tasks which together provide a recognition and analysis of the management of innovation within an organisation. Requirements Select one of the following organisations to investigate:  Boohoo Group plc Boohoo Group plc Corporate Website  Deliveroo plc Deliveroo plc Corporate Website  Post Office Limited Post Office Limited Corporate WebsitePlease noteGrade F (Fail) will be awarded if you do not select and write about one of the above-listed organisations. You are to write about the whole of the organisation with an emphasis on key activities within the organisation. Tasks Using appropriate innovation management concepts and terminology throughout, address all of the following tasks: Provide an introduction to the organisation which communicates the nature and scope of the organisation and its activities.  Identify and explain the set of drivers which influence the need or opportunity for innovation in the organisation.  Apply the Innovation Pentathlon Framework to the organisation in order to analyse and critically evaluate its approach and strategic intent towards innovation management. Consider the management challenges in delivering and sustaining their approach to innovation.  Conclude your report with a consideration and evaluation of the contribution of innovation to the overall sustainability of the organisation and its source(s) of competitive advantage.

The assignment is to be carried out individually and independently - neither 

accept any advice or guidance from anyone other than the module co-ordinator or his

agents. You are required to produce a typed document (in your own words).

Word count for this assessment is considered to be critical.

The specified word limit for this assignment is 3000 words.

An additional 10% tolerance will be allowed on top of the specified word limit. In the

event of a student exceeding the specified word limit by more than 10%, a penalty will

be applied.

For explanation of elements which are included and excluded from the word limit, and

associated penalties for exceeding the specific word limit, please refer to the Aberdeen

Business School Word Limits Statement which is provided on the Module Study Area on

CampusMoodle.

The total word count of the valid elements included within your final submission must

be declared on page 1 of your assessment submission.

Your report should apply relevant theory, models, frameworks, issues and management

terminology and draw upon your own secondary and tertiary research. Throughout this

assignment, students should demonstrate their skills, knowledge and expertise in

applying sound principles. Please refer in particular to Tables 1 and 2 and Appendix 1 in

this document. The assignment is to be written in the format of a single Report and

must address the requirements of the following assignment brief.

Assignment Brief

This is a portfolio assignment with each student producing a single final report which

incorporates appropriate responses to a series of specified tasks which together

provide a recognition and analysis of the management of innovation within an

organisation.

Essay Sample Content Preview:

INNOVATION MANAGEMENT AT DELIVEROO
Student’s Name
Course
Professor’s Name
Institution
Location
Word Count: 3,083
Contents | Deliveroo: An Overview | Mission and Values | Business Model | Main Activities | Drivers of Innovation at Deliveroo | Customer Demand | Organizational Leadership | Technology|Environmental Uncertainty | Application of the Innovation Pentathlon Framework to Deliveroo | Ideas Generation | Prioritization and Selection of Ideas | Implementation | Innovation Strategy PAGEREF _Toc89214806 \h 12People and Organizational Management | Contribution of Innovation to Deliveroo’s Overall Sustainability | Market and Revenue Growth | Cost-Leadership | Conclusion | References 
Innovation Management at Deliveroo
           Innovation plays a significant role in the success and sustainability of organizations. According to Krasnicka et al. (2016, p. 6), innovation has become a source of competitive advantage for many organizations because it facilitates service/product and business processes improvement, thereby creating sustainable value for various stakeholders. Many businesses are incorporating innovation as part of their corporate culture. This has necessitated effective management of innovation to ensure that organizations derive maximum value from their innovations once they have been released into the market (Goffin and Mitchel, 2017, p. 16). This report examines the management of innovation at Deliveroo. Specifically, the report briefly introduces Deliveroo and then identifies key drivers of innovation in the organization. It also analyzes Deliveroo’s approaches to innovation management using the Innovation Pentathlon Framework (IPF) and assesses the contribution of innovation to Deliveroo’s sustainability. 
Deliveroo: An Overview
           Deliveroo is a UK-based online food delivery company that was founded in 2013. It is headquartered in London, and its goal is to deliver food to customers within the shortest time possible (Deliveroo, n.d.-a). To facilitate the achievement of this goal, Deliveroo is continuously innovating and relying on new technologies. For instance, it is currently relying on Machine Learning predictive technology to estimate the time needed to prepare a meal (Deliveroo, n.d.-a.). This ensures that they can streamline the process from the time the customer makes an order to when the order is delivered directly to the customer. 
Mission and Values
           Deliveroo’s mission is to create a definitive online food company and become the platform that people go to when they want food. To achieve this, the company has been focusing on flawlessly delivering the right food on time. It is also guided by the following values (Deliveroo, n.d.-a.):
* Customer-Oriented
* Relentless
* Delivering results
* Simplifying 
* Thinking big 
* Team success
* Frugality
* Celebrating differences
* Embracing change
Business Model
           Deliveroo has adopted an on-demand business model (Deliveroo, n.d.). This has ensured that customers have access to the best f...
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