Eurovision Song Contest: Women in Management Positions within the Music Industry

IMPACT ASSESSMENT REPORT FOR EUROVISION SONG CONTEST
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"Women in Management Positions within the Music Industry"
1.0. Introduction
Festivals play a vital role in promoting the host destination's cultures along with creating opportunities at political and economic levels. Besides, events bring people from different nations close to each other and help them develop sociocultural harmony (Getz, 2018). This report aims to assess the impact of a renowned event, "Eurovision Song Contest," held annually since 1956. Eurovision Song Contest, or ESC in short, is the world's longest televised song contest. The core people and talent of the event include the songwriters and artists who participate in the competition. Songwriters from each country represent their country in the contest, while other countries are supposed to vote for the songs depending on their liking (Kalman et al., 2019). Based on the vote and evaluation from the jury, winners are determined, and the winning country is awarded the opportunity to host the event's next edition. The event draws participation from more than 55 countries in Europe and a massive footfall of spectators. It is rated as one of the most-watched non-sport events worldwide (Kalman et al., 2019). This way, the event offers a level-playing field for all the participants.
The paper begins with context setting and explanation of the event as provided earlier. Then, there is a detailed assessment of the event's impact at multiple levels, followed by identifying strategies and techniques currently used to maximize its positive impact and minimize the negative side. The next section contains recommendations for the event organizers based on the insight gleaned from evaluating the current strategic approach. The recommendations are supported by the theoretical foundation. Finally, there is a succinct conclusion to sum up the findings and shed further light on the recommendations.
2.0. Analysis of the Impact
The success of an event depends on a holistic picture of its impact that extends into multiple dimensions (Carlsen et al., 2000). For impact analysis, this report narrowly focuses on the economic and touristic impact of the event on the host nation and international community. The economic impact is measured by assessing the difference between cost and revenue, allowing for the estimation of its net value (Getz, 2018). Evaluating short and long frames is also important to gather a precise and realistic idea.
As for the cost of holding an event, it depends on the status of the country concerning the event. If the host country has already hosted the event, it will likely have the infrastructure to capture any future opportunity to organize it again (Dwyer et al., 2019). However, the countries that are supposed to host it for the first time or have hosted it long ago are likely concerned about the infrastructure cost. A similar dilemma surrounded Ukraine in 2016 when it was granted the opportunity to host the event following its victory in the contest (Dwyer et al., 2019). The concerned authorities and stakeholders were concerned about the ability of Ukraine to hold the event, considering the cost of financing its...