Article review. Criticising the assumptions or methodologies of the article.

Article Review
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Midler's (2019) article focuses on overcoming the innovation valley of death. There are challenges implementing, accelerating projects, covering costs, and scaling up innovations during a project risk-averse development phase. There are in-depth investigations on innovation project management for the Renault Company in India, and the researcher has little control over events. Interviews and observations are effective to get in-depth understanding of an issue (Wethingtonand McDarby, 2017, p. 372). There were observed illustrations of how the processes were implemented, the analysis of outcomes and the project management practices' effectiveness. The research highlights the successful cost-cutting breakthrough in the auto industry, but this is partly because of product development engineering changes at the Renault plant and specific to the Renault Company.
The specific site is in Chennai, India. Yet, part of the innovation project began in the late 1990s outside India, and there had been numerous changes in project management since the project was implemented in India. It may be challenging to provide a general setting since social reality in India differs from other emerging markets. The interview style ought to match with the research process and there is a need for prior research in the structured and semi-structured interviews and flexible and neutral (Wethington and McDarby, 2015, p. 3). Renault's corporate culture differs from that of other firms may have influenced the project management practices and emphasizes continuous improvement. The interview was conducted for two hours, not enough to understand o whether the sated project management practices match the processes.
The study's methodology is a case-based and longitudinal research of Renault's disruptive low-cost car innovation project. Considering the peculiarities of the case and similarities to other innovation projects is one priority to determine whether the study's conclusions are relevant under different contexts. The researchers reported that the interviews and observations were comprehensive, where they observed different team members and sought to understand the design practices and processes of the innova...