“Marketing means manipulating customers into purchasing something they don’t need.” Do You Agree?

Marketing Means Manipulating Customers into Purchasing Something they don’t need.” Do You Agree?
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Manipulation in Marketing
It's usually the aim of every business to make more sales and increase their profit. When a company is set, efforts are made to push the products by attracting more customers through marketing (Twin, 2020). Marketing, therefore, involves various undertakings by a company to enhance the sales of their goods and services. The main intention of marketing is to attract the intentions of the most viable clients who may become customers in the future. According to Brenner (2020), marketing involves various company actions to attract customers and maintain a relationship with them. Activities like promoting, making a delivery, and sales to customers or other businesses act as a form of appeal to them, making them frequent customers. When developing a product or a business, the target is focused on a specific audience that can be achieved by aspects like celebrity endorsement, overall media exposure, using catchy phrases and slogans, among other marketing techniques hence maintaining them(Lake, 2020). Marketing is aimed at getting customers to purchase a product and retaining them so that they may come back in the future. Therefore, networking with past clients makes them stay interested in case the product or service served their purpose hence making them come back for more. Presumably, the essential marketing level matches the company's performance to customers who may be interested in it. Woodall, (2007) state that to get the interest of the customer, marketing mix strategy is mostly applicable. In this case, marketing focuses on product, price, place, and promotion. Marketing is, therefore, the explanation of how excellent a product or a service is and convincing people why they should buy it (AMA, 2020). The concept that marketing is a form of manipulation into making customers buy what they do not need is debatable. Some customers purchase a product because they are persuaded to while others actually needed it and hence purchased it upon being convinced that it serves their need.
Presumably, marketing can be quite intense, leading the customer to buy what they do not necessarily need. The main goal of a marketer is to get customers to buy stuff. The marketer might become over-enthusiastic in making more sales and shifting into manipulation (Rishi and Bandyopadhyay, 2018). They get involved with trickery, deceit, and mass consumerism instead of using the actual means of connecting the consumer with the product. In this case, a consumer is won over by the marketer, who says what the consumer wants to hear. Therefore, with manipulation, crappy product record-high sales are due to great marketing, while great products that are minimally marketed get few customers. According to Owyang (2020), the persuasion and manipulation of being made to believe that a product might serve a particular purpose make customers buy products that they did not initially need. However, the aspect of telling the customer what they want to hear instead of stating the actual purpose of the product creates the issue of ethics in marketing...