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Pages:
17 pages/≈4675 words
Sources:
4 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
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MS Word
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Topic:
Toyota Motor Corporation Marketing Strategies (Essay Sample)
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********** WRITER Ernie ONLY ***********
please see the attachments ( 2 files )
I prefer if u gonna talk about Mcdonalds or Apple
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Toyota Motor Corporation Marketing Strategies
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Table of Contents
TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc290779661" 1.0 Executive Summary PAGEREF _Toc290779661 \h 3
HYPERLINK \l "_Toc290779662" 2.0 Introduction PAGEREF _Toc290779662 \h 4
HYPERLINK \l "_Toc290779663" 3.0 Situation Analysis PAGEREF _Toc290779663 \h 4
HYPERLINK \l "_Toc290779664" 3.1 Objective PAGEREF _Toc290779664 \h 5
HYPERLINK \l "_Toc290779665" 3.2 Company Profile PAGEREF _Toc290779665 \h 5
HYPERLINK \l "_Toc290779666" 3.2.1 Business Results PAGEREF _Toc290779666 \h 6
HYPERLINK \l "_Toc290779667" 3.2.2. Sales Results PAGEREF _Toc290779667 \h 7
HYPERLINK \l "_Toc290779668" 3.2.3. Facilities PAGEREF _Toc290779668 \h 7
HYPERLINK \l "_Toc290779669" 3.3 Environmental factors impacting the organisation PAGEREF _Toc290779669 \h 8
HYPERLINK \l "_Toc290779670" 3.3.1 Internal Environment PAGEREF _Toc290779670 \h 8
HYPERLINK \l "_Toc290779671" 3.3.2 External Environment PAGEREF _Toc290779671 \h 8
HYPERLINK \l "_Toc290779672" 3.3.3Technological Aspects PAGEREF _Toc290779672 \h 9
HYPERLINK \l "_Toc290779673" 3.3.4 Governmental Regulations PAGEREF _Toc290779673 \h 10
HYPERLINK \l "_Toc290779674" 3.3.5 Social and cultural changes PAGEREF _Toc290779674 \h 10
HYPERLINK \l "_Toc290779675" 3.3.6 Climate PAGEREF _Toc290779675 \h 11
HYPERLINK \l "_Toc290779676" 3.3.7 Business Partners PAGEREF _Toc290779676 \h 11
HYPERLINK \l "_Toc290779677" 3.4 SWOT Analysis PAGEREF _Toc290779677 \h 11
HYPERLINK \l "_Toc290779678" 4.0 Global Strategies PAGEREF _Toc290779678 \h 13
HYPERLINK \l "_Toc290779679" 4.1 Competitor Analysis and Competitive Advantage PAGEREF _Toc290779679 \h 15
HYPERLINK \l "_Toc290779680" 5.0. Target Market PAGEREF _Toc290779680 \h 16
HYPERLINK \l "_Toc290779681" 7.0 Conclusion PAGEREF _Toc290779681 \h 18
HYPERLINK \l "_Toc290779682" 8.0 References PAGEREF _Toc290779682 \h 20
Toyota Motor Corporation Marketing Strategies
1.0 Executive Summary
This is a paper which is aimed at analyzing the set marketing objectives of the Toyota Motor Company and creating recommendations of the viable ventures to take consideration of when operating the organisation. There is a detailed stating of the objectives of the strategies to be considered. The objectives highlighted would lead to an effective marketing plan and consequently lead to the marketing strategy. The company profile of the organisation gives an extensive and in depth look at the company’s history, statue at the world market, the executive structure, and the business standings. The global strategy gives the strategies or techniques applied in the attempt to maintain or improve it...
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